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	Thursday, 11th September 2003
	Eyes & Ears Conference 2003 - TRANSITON 21

			Time			Topic			Speaker
			10:00 a.m.			Host			Andreas Seitz
			10:05 a.m.			Welcome			Wout Nierhoff
			10:15 a.m.			Greetings			Angela Spizig Helmut G. Bauer
			10:45 a.m.			Keynote Eyes & Ears TRANSITION 21			Prof. Manfred Becker

Benchmarks for Cross Media Design, Promotion & Marketing

			Time			Topic			Speaker
			11:05 a.m.			Starter Campaign for the Online Portal sport.de			Christoph Hammerschmidt
			11:25 a.m.			The WINPIN Campaign			Andreas Dürr Frederic Westerberg
			11:45 a.m.			TOGGO - The Federal Cartoon Elections			Oliver Eckart
			12:05 p.m.			Discussion
			12:20 p.m.			Break

EU = 15 + 10

			Time			Topic			Speaker
			12:40 p.m.			Panel			Christoph Lanz Claus Grimm
									Agnieszka Kryngiel Márta Rapai
			01:25 p.m.			Discussion
			01:40 p.m.			Lunch break

Typo as a Challenge in the Moving Image

			Time			Topic			Speaker
			02:40 p.m.			40 Years of ZDF Type			Horst Schick
			03:00 p.m.			Typographic Differentiation in the Context of Brand Entertainment			Lars Wagner
			03:20 p.m.			Developing Type on the Tightrope Between Target Group Affinity & CI Requirements			Guido Kurz Guido Schneider
			03:40 p.m.			Discussion
			03:55 p.m.			Break

Grand Design for Special Interest Offers and for Small Markets?

			Time			Topic			Speaker
			04:15 p.m.			Bible TV			Heidi Lorei Thomas Junk
			04:35 p.m.			ATV+			Martin Haertlein Jörg Zuber Klaus Schäfer
			04:55 p.m.			JIMtv			Sven Mastbooms
			05:15 p.m.			Discussion
			05:30 p.m.			Break

Brand Differentiation in Subscription TV

			Time			Topic			Speaker
			05:50 p.m.			Panel			Zeljko Karajica Corinna Scholz
									Marcus Ammon Michael Kreissl
			06:35 p.m.			Discussion
			06:50 p.m.			Break

Key Success Factor Viewser Involvement?

			Time			Topic			Speaker
			07:10 p.m.			Get the Clip			Patrick Kast Tobias Trosse
			07:30 p.m.			Bro´Sis & No Angels - Media Brands on the www.			Prof. Björn Bartholdy
			07:50 p.m.			Relaunch www.eeofe.org			Heinz-Jörg Eberbach Christoph Mecke
			08:10 p.m.			Diskussion
			08:30 p.m.			End of the first day

	09:00 p.m. Eyes & Ears Chill out
	Food, drinks & music - Alter Wartesaal

	Friday, 12th September 2003

			Time			Topic			Speaker
			08:30 a.m.			Get together - Breakfast
			08:55 a.m.			Host			Andreas Seitz

Love is on the Air...

			Time			Topic			Speaker
			09:00 a.m.			jac - The Gay Channel			Markus Weigl
			09:20 a.m.			Amor - The Series			Marc Lepetit
			09:40 a.m.			Pawlows Cargo & "I don´t mind"			Anja Rosin
			10:00 a.m.			3 - Love is the Thief			Dirk Lehner
			10:00 a.m.			Discussion
			10:35 a.m.			Break

TV Design - How Relevant as a Competitive Advantage?

			Time			Topic			Speaker
			10:55 a.m.			3sat			Andreas Reinberger Jörg Siebald
			11:15 a.m.			WDR			Karin Sarholz Michael Freiwald Mario Dublanka
			11:35 a.m.			MDR			Klaus Schuntermann
			11:55 a.m.			Discussion
			12:10 p.m.			Lunch Break

Audio-visual - Visual-audio

			Time			Topic			Speaker
						Host			Olaf Mierau
			01:10 p.m.			The Audio Story of the German Federal Election 2002			Anselm C. Kreuzer
			01:50 p.m.			Just Press Record...			Stephen Emmer
			02:10 p.m.			One Audio Design for 30 Languages?			Miodrag Soric
			02:10 p.m.			Sound Design or Composition?			Hans Bos
			02:30 p.m.			Discussion
			02:45 p.m.			Break

Perspectives of Media Marketing via Mobile Services

			Time			Topic			Speaker
			03:05 p.m.			TV Stations & Mobile Services			Andreas Varesi
			03:25 p.m.			Universal Studios Networks mobile			Niklas Friedrichsen
			03:45 p.m.			MCAST - Mobile Phones as Multimedia Machines			Guido Baumhauer Wilfried Runde
			04:05 p.m.			Discussion
			04:20 p.m.			Break

Special Ads Designed to Optimize Awareness...

			Time			Topic			Speaker
			04:40 p.m.			Games Promotion in 13TH STREET			Robert Kraus
			05:00 p.m.			VIP-Product Brands in the World of HSE			Malte Hildebrandt
			05:20 p.m.			Above the boredom line			Tim Stickelbrucks
			05:40 p.m.			Final discussion
			06:00 p.m.			Ende of the Eyes & Ears Conference 2003

	The partners of this year's Eyes & Ears Conference are:
		RTL Television, Super RTL, BBDO InterOne, CBC Cologne Broadcasting Center, DW Deutsche Welle, CRAXX Medienproduktion, Avid, Siemens mobile, QSC, NRW Medien GmbH, The City of Cologne and RTL CREATION

		Registration until 5th September 2003 at Eyes & Ears of Europe - Association for the Design, Promotion and Marketing of audiovisual Media Im Mediapark 5b - D-50670 Cologne (Germany) phone: +49 (221) 454 3511 - fax: +49 (221) 454 3512 eMail: transition21@eeofe.org - http://www.eeofe.org

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