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  Eyes & Ears Awards 2008 -
INNOVATION & EFFECTIVENESS
 
Thursday, 30 October 2008
5.00 p.m. to 10.30 p.m.
Opening: 04.30 p.m.
MEDIENTAGE MÜNCHEN
Neue Messe München (ICM), Hall 01



In the context of MEDIENTAGE MÜNCHEN 2008, Eyes & Ears of Europe, the European Association for the Design, Promotion and Marketing of Audiovisual Media, will honour the best productions of the year with the tenth Eyes & Ears Awards.


In the fragmented media world, the successful positioning of a programme or content, of a station or a provider depends more than ever on specific measures taken in the fields of design, promotion and brand communication. Eyes & Ears of Europe aims to encourage media designers' and marketers' awareness of their creative processes and their products.

The Eyes & Ears Awards contribute to ensuring innovative and effective marketing and communication measures in the context of media companies' self-advertising. At the same time, they are intended to open new horizons in the design, promotion and marketing of audiovisual media.

The Eyes & Ears Awards 2008 will be conferred in the following fields:

TV/Film/Media Design
Audio Design & Composition
Interactive Design, Promotion & Branding
Promotion/Advertising/Image


In addition, Eyes & Ears of Europe will honour the most convincing overall performances with two special prizes for INNOVATION and EFFECTIVENESS, to be awarded this year for the ninth time.

The highlight of the event will be the Eyes & Ears Excellence Award. Last year, this prize for outstanding contributions to the design and examination of audiovisual communication was awarded to Robert Wilson. Former laureates include Manfred Becker, Peter Weibel, Anton Corbijn, Peter Lamont, Hermann Vaske, Sky Du Mont, Martin Lambie-Nairn, Roman Kuhn and Oliviero Toscani.
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 Excellence Award 2002
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 Excellence Award 2000
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 Relaunch of the Eyes & Ears
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