Registration
  Corporate Identity & Media Design Positions  
27 & 28 March 2003 at Super RTL in Cologne

A Corporate Identity is the image of an organisation on the basis of its performance, communication activities, and design. Ideally, a Corporate Identity is controlled via conscious decisions and measures by the management. But under the conditions of the market, a Corporate Identity - whether consciously or unconsciously - results from the interaction of an organisation's interior life with its periphery - i.e. in the broadest sense the Corporate Identity should be seen as something negotiable or as the result of a process.
This is especially true for media companies whose major business lies in the conception, planning, production, and distribution of communication products.

The traditional theory of Corporate Identity focuses on continuity and durability, but, how does a company do this, and still be topical, fresh and relevant to changing environments and audiences? A tightrope walk, which can come into balance with the help of media design.

During this two-day seminar by Eyes & Ears of Europe and Super RTL, experienced design professionals will focus on the interrelationship between Corporate Identity concepts and media design solutions, using real case studies to illustrate their theories.

This event is primarily aimed at TV teams, post and production firms, design companies, agencies and consultants who want to learn more about history and state-of -the-art of Corporate Identity and media design. Students and trainees who are interested in the media are also very welcome.

Please note that the number of participants is limited to a maximum of 20.

Registration deadline: 21 March 2003.

Questions? Just call us: +49 (221) 454 3511

The seminar language is German.
   
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