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	Strategic Design Management of Complex Media Brands
	10 & 11 March 2005 at Schweizer Fernsehen DRS in Zurich We are in the middle of the change process from classical TV providers to complex media brands. Feeding this complexity are the different dimensions in production, distribution, sales and reception of media-based information, entertainment, education and service products. It may, for example, result from the distribution of several channels or channel-like products from one company via one form of media distribution. This can then be increased through usage of cross-media possibilities. Not least, the decisive factors of complexity in a media brand are the if, and how many interactive options it provides. The more complex a media brand becomes, the more important is a respective audiovisual design management within a strategic framework. During this two day event by Eyes & Ears of Europe and Schweizer Fernsehen DRS in Zurich renowned experts in branding, creation and design will, using specific examples, discuss the following questions. How will multiplatform products be integrated using TV, film, radio, Internet, mobile, games and events? What demands does this growing complexity of media brands pose on the strategic design management? How can these new demands be solved by organizational measures? In short, are we prepared enough for the future requirements of competing amongst complex media brands? This event is primarily aimed at employees of media and communications companies, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome. Please note that the number of participants is limited to a maximum of 30. The event will be held in German and English. Registration deadline: 4th March 2005 Questions? Just call us: +49 (221) 454 3511

10 March 2005

Programme

			Time			Topic			Speaker
			11.30 a.m.			Welcome Host			Ingrid Deltenre Alex Hefter Wout Nierhoff
			11.45 a.m.			Introduction of the participants
			12.00 p.m.			Complex Brands in the Context of Media & Communication Business			Wout Nierhoff
			12.45 p.m.			Discussion
			1.00 p.m.			Lunch break
			2.15 p.m.			The Brand Combine of SRG			Alex Hefter
			3.00 p.m.			Discussion
			3.15 p.m.			Break
			3.30 p.m.			Premiere - The Lot is More Than the Sum of Its Parts			Zeljko Karajica
			4.15 p.m.			Discussion
			4.30 p.m.			Break
			4.45 p.m.			Disney Channel - The Global Brand in the Context of Different Cultures			Milene Wallin Walter Puschacher
			5.30 p.m.			Discussion
			6.00 p.m.			End of the first day

11 March 2005

Programme

			Time			Topic			Speaker
			9.30 a.m.			Get together
			10.00 a.m.			VIVA PLUS - YOU DECIDE			Anton Riedel Gerhard Menschik
			10.45 a.m.			Discussion
			11.00 a.m.			Break
			11.15 a.m.			Deutsche Welle - Cross-medial Presentation of News & Information from the Heart of Europe			Claus Grimm
			12.00 a.m.			Discussion
			12.15 p.m.			Lunch break
			1.45 p.m.			Out of Ears, Out of Mind - Status quo & Perspectives of Audio Brandings			Olaf Mierau
			2.30 p.m.			Discussion
			2.45 p.m.			Break
			3.00 p.m.			ITV 1, 2, 3 ?			Martin Poole
			3.45 p.m.			Final discussion
			4.15 p.m.			Evaluation
			4.45 p.m.			End of the Event

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