Registration

	Different ways of storytelling in on-air promotion
	26 & 27 April 2007 in Zurich In the context of this two-day event organised by Eyes & Ears of Europe and Schweizer Fernsehen in Zurich, renowned on-air promotion decision makers will discuss the following questions by using specific examples: How much emphasis should be placed on the channel, the programme and the viewer? What do unusual storytelling structures and modes look like? Where and how can surprising links between entertainment and information be integrated? Where should cultural, regional and other differences come into play? And how important are humour, irony and satire? This event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies, who want to learn more about these topics. Persons interested in the media, students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 25. The presentations will be held in German. Registration deadline: 20 April 2007 Any questions? Just give us a call: +49 (221) 606057 10

26 April 2007

Programme

			Time			Topic			Speaker
			11.30			Welcome address Programme & presentation			Alexander Marchet Alex Brunner Wout Nierhoff
			11.45			Introduction of the participants
			12.00			The magic flute on two channels			Monique Mertz
			12.45			Discussion
			13.00			Lunch break
			14.00			Humour, satire & irony in on-air promotion			Zeljko Karajica
			14.45			Discusssion
			15.00			Break
			15.15			Changing saddles - On cowboys, Indians & treasure hunters			Michael Worringen
			16.00			Discussion
			16.15			Break
			16.30			Surprising or as expected? - On-air promotion at SF			Alexander Marchet
			17.15			Discussion
			17.30			End of Day 1

27 April 2007

Programme

			Time			Topic			Speaker
			9.00			Get together
			9.30			Telling, seducing, informing?			Andreas Reinberger Ulrich Dankemeyer
			10.15			Discussion
			10.30			Break
			10.45			Catachresis in the first			Henriette von Hoessle
			11.30			Discussion
			11.45			Break
			12.00			The rapped trailer – Rap in on-air promotion			Michael Baudenbacher Damian Bergheim
			12.45			Discussion
			13.00			Lunch break
			14.00			The strategy of surprise in on-air promotion			Dr. Nicoletta Torcelli
			14.45			Final discussion
			15.15			Evaluation
			15.45			End of the event

	Programme
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