Registration

	Conception & Text for TV Promotion & Campaigns
	5 & 6 March 2009 at Interone Worldwide in Cologne No matter how extravagant and spectacular a TV campaign is – at the beginning, there is always a text draught. The two-day event from Eyes & Ears of Europe, RTL CREATION and Interone Worldwide in Cologne uses this as a starting point and takes participants on a trip: from the first idea through to a fully declinated on- and off-air campaign. The language a media brand uses in the process is an important positioning tool. A good text will surprise while still adhering strongly to proven brand values. This process is all the more important because all other communication measures of an integrated campaign can be derived from the text draught. Practical examples and the task of draughting a campaign give participants of the event the chance to confront themselves with demands regarding conception & text for TV promotion and campaigns. Since he who gets off to a quick start also arrives! This event is aimed primarily at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies who want to learn more about this topic. Students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 12. The presentations will all be held in German. Registration deadline: 27 February 2009 Any questions? Just give us a call: +49 (221) 60 60 57 10

	Speaker
		Susanne Mikulski, Copywriter RTL CREATION, Cologne
		Born in 1969. Studied theatre, film and television at Ruhruniversität in Bochum (M.A.). Thereafter, magazine editor. Since 1999, copywriter at RTL CREATION.

5 March 2009

Programme

			Time			Topic			Speaker
			11.00			Welcome & programme overview			Heinz-Jörg Eberbach Stefan Wolters Wout Nierhoff
			11.15			Introduction of the participants
			11.30			What text can do: How form dominates content
			12.15			Break
			12.30			What conception can do: From positioning to text
			13.15			Lunch break
			14.15			Conceptual text writing I Define conditions
			15.00			Break
			15.30			Conceptual text writing II How can I say what and why to whom?
			16.15			Break
			16.45			The campaign: From ambient to target group
			17.30			Break
			18.00			Briefing for campaigns - work groups –
			18.45			End of day one

6 March 2009

Programme

			Time			Topic			Speaker
			09.00			Get together
			09.30			Development of a campaign – Briefing & workshop
			10.30			Break
			11.00			An image, a claim, an idea! – Briefing & workshop
			12.30			Lunch break
			13.30			Media declination & conception – Briefing & workshop
			15.00			Break
			15.30			Presentation - work groups-
			17.00			Summary & evaluation
			17.30			End of the event

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