Registration

	Status quo & Perspectives of On-Air Promotion
	19 and 20 May 2005 in Cologne In the context of programme information and self-advertising the broadcasters' and programme providers' on-air promotion plays a key role. A lucid positioning of the channel and the programme as well as clearly defined communicative objectives are the prerequisites for both an adequate and effective design of on-air promotion. If these preconditions are fulfilled and if an appropriate creative input is given, on-air promotion can ensure positive attention. It can essentially contribute to a success in the competition for the viewer's favour. In this two-day event of Eyes & Ears of Europe and RTL CREATION, renowned decision makers and designers from the field of on-air promotion will discuss the following questions illustrating their arguments by means of concrete examples from their own field of activity. How should on-air promotion campaigns look like in order to attract attention? Which ways of planning and operation are favourable to these campaigns? What kind of particularities do arise in regional, national or international contexts? And last but not least: What do the technical change of diffusion channels and new interaction possibilities demand from on-air promotion? This event is primarily aimed at people working in media and communication companies, in (post) production houses, design studios, agencies and consultant firms who want to learn more about current tasks, strategies and perspectives of on-air promotion. Also persons generally interested in media, students and trainees are very welcome. Please note that the number of participants is limited to a maximum of 20. The seminar language is German. Registration deadline: 13 May 2005 Questions? Just call us: +49 (221) 454 3511

19 May 2005

Programme

			Time			Topic			Speaker
			11.30			Welcome Host			Prof. Manfred Becker Oliver Bittner Wout Nierhoff
			11.45			Introduction of the participants
			12.00			Attention Please! Brand Messages in RTL's On-Air Promotion			Oliver Bittner
			12.45			Discussion
			13.00			Lunch break
			14.00			Disney Channel: From Single Trailers to On-Air Campaigns			Eike Immisch
			14.45			Discussion
			15.00			Break
			15.15			On-Air Promotion in Extraordinary Cases - Anniversaries, Specials and Topical Programme Focuses			Andreas Reinberger
			16.00			Discussion
			16.15			Break
			16.30			From Inside to Outside - Image Campaigns in WDR Fernsehen			Karin Sarholz Michael Worringen
			17.15			Discussion
			17.30			Break
			17.45			Small Budgets, Profound Impacts?			Frank Schneider
			18.30			Discussion
	19.00		End of the first day

20 May 2005

Programme

			Time			Topic			Speaker
			9.30			Get together
			10.00			Briefing & Pitching - They Don't Know What They Want...			Jürg Steudler Prof. Klemens Ehret
			10.45			Discussion
			11.00			Break
			11.15			Look Who's Talking - 6 Characters Are Looking for an Author			Dr. Nicoletta Torcelli Hildegard Wollbold
			12.00			Discussion
			12.15			Lunch break
			13.30			Audio Design & Composition for On-Air Promotion			Anselm C. Kreuzer Carsten Rocker
			14.15			Discussion
			14.30			Break
			14.45			On-Air Promotion for Internet Services			Christoph Hammerschmidt
			15.30			Final discussion
			16.00			Evaluation
			16.30			End of the Event

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