Registration

	Status quo & perspectives of on-air promotion
	11 and 12 May 2006 at RTL CREATION in Cologne In the context of programme information and self-advertising of broadcasters and programme providers, on-air promotion plays a key role. A lucid positioning of the channel and the programme as well as clearly defined communicative objectives are the prerequisites for both an adequate and an effective on-air promotion design. If these preconditions are fulfilled and if an appropriate creative input is given, on-air promotion can ensure a positive way of attracting attention; it can essentially contribute to a success in the competition for the viewer's favour. During this two-day event organised by Eyes & Ears of Europe and RTL CREATION, renowned on-air promotion decision makers and designers will discuss the following questions and illustrate their arguments by means of concrete examples from their own field of activity: How should on-air promotion campaigns look like in order to attract attention? What kind of particularities do arise in regional, national or international contexts? And last but not least: What do the technical change of diffusion channels and new interaction possibilities demand from on-air promotion? This event is primarily aimed at employees at media and communication companies, (post) production firms, design studios, agencies and consultancies who want to learn more about current tasks, strategies and perspectives of on-air promotion. Students and trainees are also very welcome. Please note that the number of participants is limited to a maximum of 20. The presentations will be held in German. Registration deadline: 5 May 2006 Any questions? Just give us a call: +49 (221) 454 3511

11 May 2006

Programme

			Time			Topic			Speaker
			11.30			Welcome Programme & Presentation			Michael Hajek Wout Nierhoff
			11.45			Introduction of the participants
			12.00			DIE STURMFLUT & LET'S DANCE - On-air promotion as a part of integrated campaigns			Björn Klimek
			12.45			Discussion
			13.00			Lunch break
			14.15			On-air promotion in Austria & Germany ? Comparing the way of adressing to the audience			Zeljko Karajica
			15.00			Discusssion
			15.15			Break
			15.30			'Swissness' in the on-air promotion of Schweizer Fernsehen?			Alexander Marchet
			16.15			Discussion
			16.30			Break
			16.45			The idea is what counts - Creative approaches in on-air promotion			Elmar Krick
			17.30			Discussion
			17.45			Break
			18.00			Audio design & composition for on-air promotion			Anselm C. Kreuzer
			18.45			Discussion
	19.00		End of the first day

12 May 2006

Programme

			Time			Topic			Speaker
			9.00			Get together
			9.30			Thank You for the Music - Music as thread, thematic connection & flavour enhancer in trailers' everyday life			Karin Sarholz Michael Worringen
			10.15			Discussion
			10.30			Break
			10.45			On-air promotion & Youth Media Protection Act			Daniele Römgens
			11.30			Discussion
			11.45			Break
			12.00			On-air promotion for the young & the old			Volker Jungbäck
			12.45			Discussion
			13.00			Lunch break
			14.00			Prerequisites for an effective design of on-air promotion			Martin Rothmayer Wolfgang Höfer
			14.45			Discussion
			15.00			Break
			15.15			Promotion formats in the context of a non-linear diffusion			Prof. Björn Bartholdy
			16.00			Final discussion
			16.30			Evaluation
	17.00		End of the event

	Programme
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