Registration

	Brand management for media & communications companies
	21 & 22 June 2007 in Munich The branding of media products is playing an increasingly important role in the differentiated media landscape. The uniqueness of media products must be respected when transferring the marketing idea to them: the development and realisation of media products is not normally in the hands of the marketing management. The company's positioning as a brand, the development and marketing of its respective programme and content brands, as well as differentiation from its competitors require new organisational structures within brand management. The success of cross media brand management and of the marketing of its contents throughout all platforms depends not least on the strategic organisation of the umbrella brand and the sub-brands communication. The complex relationships resulting from this place high demands on brand management. During this two-day event organised by Eyes & Ears of Europe and ProSieben Television in Munich, renowned experts from the marketing design field will therefore discuss the following questions by using specific examples: What relevance does brand management have for the success of media companies? What is the relationship between umbrella brand and programme brand communication? To what extent is brand communication crucial for the success of a media company's programme and content? And what are the challenges for brand communication within the cross media environment? This event is primarily aimed at employees of media and communication companies, design studios, (post) production houses, agencies and consultancies. Students and trainees are also very welcome. Please note that the number of participants is limited to a maximum of 30. Registration deadline: 15 June 2007 Any questions? Just give us a call: +49 (221) 60 60 57 10

21 June 2007

Programme

			Time			Topic			Speaker
			11.30			Welcome Programme & presentation			Malte Hildebrandt Wout Nierhoff
			11.45			Introduction of the participants
			12.00			WE LOVE - Brand by accident?			Ralf Anwender Sanela Smailhodzic
			12.45			Discussion
			13.00			Lunch break
			14.15			DMAX - TV for the greatest people in the world: men			Andreas Dürr
			15.00			Discusssion
			15.15			Break
			15.30			Growth with fun - New ground for the TOGGO brand strategy			Matthias Kappeler
			16.15			Discussion
			16.30			Break
			16.45			Brand management at VOX			Dirk Lüninghake
			17.30			Discussion
			17.45			Break
			18.00			Brand history: Obstacle or reliable foundation?			Konrad Viehrig
			18.45			Discussion
	19.15		End of the first day

22 June 2007

Programme

			Time			Topic			Speaker
			9.00			Get together
			9.30			Create the brand			Markan Karajica
			10.15			Discussion
			10.30			Break
			10.45			Audio Branding - Acoustic support for brands			Anselm C. Kreuzer
			11.30			Discussion
			11.45			Break
			12.00			HSE 24 - From home shopping brand to multimedia retail brand			Michaela Kappes
			12.45			Discussion
			13.00			Lunch break
			14.00			From media or channel brand to communication brand in a multi-channel context?			Andreas Frost Mirko Reckhard
			14.45			Final discussion
			15.15			Evaluation
			15.45			End of the event

	Programme
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