Registration

	Status quo & perspectives of media-based interaction design – Challenges for design, promotion & marketing
	5 & 6 July 2007 at Discovery Channel in Munich The linking of different production, distribution and reception technologies provides numerous options for the development and design of new media-based interaction services. This applies to all areas of digitalised audiovisual communication, whether news, information, education, entertainment or service. Many forms of media-based interaction have already successfully been implemented. The spectrum ranges from video-on-demand products, multi-user games and community platforms to IPTV portals and mobile news services. Many further technical options are waiting to be explored through profitable and useful content. In the context of this two-day event organised by Eyes & Ears of Europe and Discovery Channel, renowned experts will discuss the following questions by using specific examples from their own field of activity: What forms of media-based interaction design are currently being developed and implemented? What kind of content do users want in particular? What challenges result from media-based interaction for design? Where are promotion and advertisement heading within the context of interactive media? How does media-based interaction influence brand awareness? And last but not least: what are the most promising prospects related to media-based interaction design? This event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 20. The presentations will be held in German. Registration deadline: 29 June 2007 Any questions? Just give us a call: +49 (221) 60 60 57 10

5 July 2007

Programme

			Time			Topic			Speaker
			11.30			Welcome Programme & presentation			Lars Wagner Wout Nierhoff
			11.45			Introduction of the participants
			12.00			Discovery Club – The interactive community			Lars Wagner
			12.45			Discussion
			13.00			Lunch break
			14.15			n-tv plus – Interactive TV becomes a reality!			Christoph Hammerschmidt
			15.00			Discusssion
			15.15			Break
			15.30			elementgirls.de – Children's channel + old concept = Online portal for pubertal girls			Dirk Schulte Simona Orehek
			16.15			Discussion
			16.30			Break
			16.45			More than cold coffee? – The relaunch of the Red Bull Internet magazine			Tonye Spiff
			17.30			Discussion
			17.45			Break
			18.00			flirTrain - Interactive Web 2.0 and mobile portal			Andreas Varesi
			18.45			Discussion
	19.15		End of the first day

6 July 2007

Programme

			Time			Topic			Speaker
			9.00			Get together
			9.30			Business in virtual worlds			Lars Inselmann René Welter
			10.15			Discussion
			10.30			Break
			10.45			Mobile TV – Trends & challenges for design, promotion & marketing			Stefan Schneiders
			11.30			Discussion
			11.45			Break
			12.00			DW-TV news – Mobile news by Deutsche Welle			Martin Wojtaszek
			12.45			Discussion
			13.00			Lunch break
			14.00			Made for Mobile Award 2007			Alexandra Ohlsen
			14.45			Final discussion
			15.15			Evaluation
			15.45			End of the event

	Programme
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