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Humour, satire & irony in on-air promotion? |
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29 & 30 May 2008 at CREATION CLUB in Unterföhring
In this two-day event organised by Eyes & Ears of Europe and CREATION CLUB in Unterföhring, renowned promotion experts will present case studies and will discuss the following questions: How important is humour, satire and irony for on-air promotion? What are some unusual narrative structures and forms? How and in what context can surprising links between entertainment and information be used? Where should cultural, regional and other differences be used? How should channel, programme and audience reference be weighted in story telling?
This event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies, who want to learn more about humour, satire and irony in on-air promotion. Persons interested in the media, students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 20.
The presentations will all be held in German.
Registration deadline: 23 May 2008
Any questions? Just give us a call: +49 (221) 60 60 57 10
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Welcome address |
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Zeljko Karajica, Managing Director CREATION CLUB, Unterföhring
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Programme & presentation |
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Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne
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Introduction of the participants |
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Humorous, satiric & ironic narrative forms from a linguistic perspective I |
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Dr. Silvan Lerch, Journalist & Author, Zurich |
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Humorous, satiric & ironic narrative forms from a linguistic perspective II |
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Dr. Silvan Lerch, Journalist & Author, Zurich |
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Humour, satire & irony in on-air promotion? |
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Zeljko Karajica, Managing Director CREATION CLUB, Unterföhring
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A historic retrospective – On-air promotion at ORF |
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Martin Rothmayer, Head of On-Air Promotion ORF, Vienna
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Lothar, the pirate: Two layers for one laugh… |
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Elmar Krick, Head of Creation NBC Universal Networks Germany, Munich |
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The soccer task force – How a radio comedy became a TV trailer |
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Volker Jungbäck, Head of Programme Promotion Bayerisches Fernsehen, Munich |
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Chris Böttcher, Comedian, Munich |
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SF – surprising or as expected? |
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Oliver Treml, Editor & Assistant Head of On-Air Promotion Schweizer Fernsehen, Zurich |
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IImage campaigns with a wink in the eye – The n-tv image campaign |
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Christoph Hammerschmidt, Head of Marketing & Communications n-tv, Cologne |
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Just imagine: You watch a trailer & laugh nonetheless |
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Jürgen Rosch, Producer 3sat, Mainz
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Ekkehard Voigt, Writer 3sat, Mainz |
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Laughing is good for you – and for your audience ratings? |
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Oliver Beninde, Senior Writer/Producer & Creative Head ProSiebenSat.1 Produktion, Munich
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Markus Baier, Senior Writer/Producer ProSiebenSat.1 Produktion, Munich |
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Typography in the Moving Image III
Eyes & Ears Academy
15 & 16 March 2012
Creative Solutions / ProSiebenSat.1 TV Deutschland in Unterföhring
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 Programme & Registration... |
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Winner of the Eyes & Ears
Excellence Award 2009
Florian Wieder
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Winner of the Eyes & Ears
Excellence Award 2008
Yello -
Dieter Meier & Boris Blank
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Winner of the Eyes & Ears
Excellence Award 2007
Robert Wilson
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Winner of the Eyes & Ears
Excellence Award 2006
Manfred Becker
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Winner of the Eyes & Ears
Excellence Award 2005
Peter Weibel
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Winner of the Eyes & Ears
Excellence Award 2004
Anton Corbijn
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Winner of the Eyes & Ears
Excellence Award 2003
Peter Lamont
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Winner of the Eyes & Ears
Excellence Award 2002
Hermann Vaske
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Winner of the Eyes & Ears
Excellence Award 2001
Sky Du Mont
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Winner of the Eyes & Ears
Excellence Award 2000
Martin Lambie-Nairn
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Winner of the Eyes & Ears
Excellence Award 1999
Roman Kuhn
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Winner of the Eyes & Ears
Excellence Award 1998
Oliviero Toscani
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Relaunch of the Eyes & Ears
Website by Interone Cologne
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