Registration

	Mobile Entertainment - Mobile Content
	9 & 10 June in Cologne Within a few years many new entertainment and information services for mobile handsets have been positioned in the market. With increasing bandwidth the mobile phone is developing into a new channel for music, games and video contents. The mobile phone as an interactive channel challenges the market players and offers new opportunities for broadcasters. Due to the extension of their formats TV channels can exploit new profit opportunities by means of downloads, phone-based voting systems, sweepstakes and live streams. They can promote the viewer retention and test new forms of interaction. But which are successful mobile entertainment offers? What requirements must be given for this? In which direction will mobile entertainment and information services as well as the user interaction develop? Which possibilities of safe license utilisation can be exhausted? How can companies from the different fields of the media and communication industry position themselves in the market on a long-term basis? In the course of this two-day event of Eyes & Ears of Europe and MIDRAY, representatives of different market players will discuss the status quo, the opportunities and threats of mobile entertainment and mobile content. They will present concrete examples and scenarios from their own field of experience and will be available for discussion. This event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, consultancies and marketing, advertising and dialogue agencies that wish to learn more about the status quo and the future of mobile entertainment and mobile content. Persons generally interested in media as well as students and trainees are also very welcome. Please note that the number of participants is limited to a maximum of 25. The seminar language is German. Registration deadline: 3 June 2005 Questions? Just call us: +49 (221) 454 3511

9 June 2005

Programme

			Time			Topic			Speaker
			11.30			Welcome Host			Dirk Uhlemann Wout Nierhoff
			11.45			Introduction of the participants
			12.00			New Trends in Mobile Business: TV Channels between Mobile Marketing & Mobile TV			Robert Fahle
			12.45			Discussion
			13.00			Lunch break
			14.00			IncCom - Mobile Media in Europe			Wilfried Runde
			14.45			Discussion
			15.00			Break
			15.15			Football, the King of Sports - The Bundesliga mobile			Andreas Reinberger
			16.00			Discussion
			16.15			Break
			16.30			Mobile Entertainment: Further Developments in Technology & International Trends			Andreas Varesi
			17.15			Discussion
			17.30			Break
			17.45			Production & Financing of Mobile Content: Opportunities, Threats & New Business Models			Dirk Figge
			18.30			Discussion
	19.00		End of the first day

10 June 2005

Programme

			Time			Topic			Speaker
			9.30			Get together
			10.00			Criteria for the Successful Realisation of Mobile Formats			Olaf Laber
			10.45			Discussion
			11.00			Break
			11.15			The Mobile World of DW-World			Jochen Spangenberg
			12.00			Discussion
			12.15			Lunch break
			13.30			Mobile TV and its Value Chain			Dirk Böhm
			14.15			Discussion
			14.30			Break
			14.45			Mobile Communications - One factor of the Integrated Marketing Mix			Stefan Wolters
			15.30			Final discussion
			16.00			Evaluation
			16.30			End of the Event

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