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Design, promotion & marketing for sport programmes, formats & content |
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29 & 30 April 2010 at SPORT1 in Ismaning
In the context of this two-day Eyes & Ears of Europe and SPORT1 event in Ismaning, renowned experts responsible in the areas of design, promotion, marketing and programming will use concrete examples to explore the following questions: What kind of creative freedom in designing sport programmes, formats & content is there? Are there specific rules in designing sport programmes, formats & content? How sensible are 360° campaigns for sport programmes, formats & content? Which design, promotion and marketing strategies appeal particularly to sport fans?
This event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 20.
The presentations will all be held in German.
Registration deadline: 23 April 2010
Any questions? Just give us a call: +49 (221) 60 60 57 10
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Welcome |
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Zeljko Karajica, Managing Director SPORT1, Ismaning |
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Programme & presentation |
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Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne
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Introduction of the participants |
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Innovation or convention? Creative freedom in designing sport programmes, formats & content |
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Zeljko Karajica, Managing Director SPORT1, Ismaning |
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Sport promotion – Bavarian stories with satirical background |
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Volker Jungbäck, Head of programme promotion Bayerisches Fernsehen, Munich
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Stefan Scholz, Editor Bayerisches Fernsehen, Munich |
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ran – sport branding extension in the digital context |
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Sven Froberg, Head of Sport Sat.1, Unterföhring
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Rainer Heneis, Head of Marketing Sat.1, Unterföhring
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Sönke Kranz, Head of product management Sat.1 Multimedia, Unterföhring |
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Football for teens who don't watch football |
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Football for teens who don't watch football
Ralf Gerhardt, Executive Programming Director Disney Channels GSA, Ismaning |
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Event design for the Laureus Sports Award 2010 |
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Barbara Simon, Creative Director, Munich |
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Audio design & composition for sport programmes, formats & content |
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Maximilian Kock, Professor for audio production in the Department of Media Technology and Media Production, College for Applied Sciences Amberg-Weiden |
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Fictional success stories for non-fiction TV – television dramaturgy for athletic gods & heroes |
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Dr. Martin Zimper, Head of CAST Zürcher Hochschule der Künste, Zurich |
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Heroes with humour: sport marketing at RTL |
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Björn Klimek, Creative Director Promotion/ Advertising RTL CREATION, Köln |
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Filmic premium productions on the subject 'sport' |
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Frank Schneider, Managing Director Filmstyler Pictures, Frankfurt |
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Red Bull Sport Design & Promotion |
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Andreas Hoess, Head of Graphics Red Bull Media House, Wals bei Salzburg
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Volker Bahr, Head of Postproduction Red Bull Media House, Wals bei Salzburg |
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Next level: video games & sport |
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Björn Bartholdy, Professor for audio-visual Design KISD - Köln International School of Design, Cologne |
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15.45 |
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| ORF Sport Design |
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Christian Stangl, Designer ORF, Wien
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Typography in the Moving Image III
Eyes & Ears Academy
15 & 16 March 2012
Creative Solutions / ProSiebenSat.1 TV Deutschland in Unterföhring
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 Programme & Registration... |
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Winner of the Eyes & Ears
Excellence Award 2009
Florian Wieder
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Winner of the Eyes & Ears
Excellence Award 2008
Yello -
Dieter Meier & Boris Blank
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Winner of the Eyes & Ears
Excellence Award 2007
Robert Wilson
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Winner of the Eyes & Ears
Excellence Award 2006
Manfred Becker
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Winner of the Eyes & Ears
Excellence Award 2005
Peter Weibel
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Winner of the Eyes & Ears
Excellence Award 2004
Anton Corbijn
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Winner of the Eyes & Ears
Excellence Award 2003
Peter Lamont
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Winner of the Eyes & Ears
Excellence Award 2002
Hermann Vaske
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Winner of the Eyes & Ears
Excellence Award 2001
Sky Du Mont
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Winner of the Eyes & Ears
Excellence Award 2000
Martin Lambie-Nairn
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Winner of the Eyes & Ears
Excellence Award 1999
Roman Kuhn
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Winner of the Eyes & Ears
Excellence Award 1998
Oliviero Toscani
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Relaunch of the Eyes & Ears
Website by Interone Cologne
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