Registration
  Production, set & studio design  
12 & 13 June 2008 at ORF in Vienna

In the context of the production and presentation of information, entertainment and education formats on TV, production, set & studio design are vitally important. The real or virtual studio has to function perfectly as an interface between the presenter and the viewer. Therefore, the studio design should fit the format content and give it a characteristic look. At the same time, the studio design should fit into the programme flow and – last but not least – should positively affect the corporate brand of the respective channel.

During this two-day event organised by Eyes & Ears of Europe and ORF in Vienna, renowned design experts will present concrete examples of production, set and studio designs and will discuss the following questions: Which specific features have to be considered in studio design for news and information formats? What are some of the spatial concepts for entertainment and show formats? Which requirements constitute different programming concepts for set design? Where do studios work best as interfaces between the presenter and the viewer? When should real sets and when should virtual sets be used? And to what extent should the studio design match the station design or form a visual counterpoint?

This event is aimed primarily at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies who want to learn more about this topic. Students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 20.

The presentations will all be held in German.

Registration deadline: 6 June 2008
Any questions? Just give us a call: +49 (221) 60 60 57 10

  Thursday, 12 June 2008  


11.30
Welcome
 
Prof. Mag. Gustav Lohrmann, GAD/Head of Art Direction ORF, Vienna
 
Programme & presentation
 
Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne
 
11.45
Introduction of the participants
   
12.00
The ORF newsroom
 
Mag. Rupert Putz, Head of Info Graphics ORF, Vienna
 
12.45
Discussion
   
13.00
Lunch break
   
14.00
Visitation of the ORF newsroom & studio design from a presenter's view
 
Mag. Rupert Putz, Head of Info Graphics ORF, Vienna
– presenters requested –
 
15.00
Break
   
15.15
A brief history of virtual sets - from a military simulation room into the NEWS studio
 
Prof. Manfred Becker, Creative Consultant RTL Group, Cologne
 
16.00
Discussion
   
16.15
Break
   
16.30
Digital sets – concept & realisation
 
Jörn Großhans, Graduate of Stuttgart Media University
 
17.15
Discussion
   
17.30
Break
   
17.45
First-hand report from the virtual studio
 
Harald Spiess, Director at WDR, Cologne

 
 
Katja Petri, Set Designer petriVISION, Cologne
 
18.30
Discussion
   
19.00
End of day one
   
20.00
Eyes & Ears Get together
   
  Friday, 13 June 2008  


09.00
Get together
   
09.30
From the studio scenery to the media room – the new sets of 'nano' & 'Kulturzeit'
 
Andreas Reinberger, Head of Presentation 3sat, Mainz
 
 
Jürgen Bieling, Set & Production Design CEO billionpoints/bielingdesign, Munich
 
 
Lutz Wagner, CEO & Set Designer OPTIMAT, Eschborn
 
10.30
Discussion
   
10.45
Break
   
11.00
Visitation of the set workshops & other studios at ORF
 
Mag. Wolfgang Schwetz, Head of TV production equipment ORF, Vienna
 
12.30
Lunch break
   
14.00
Guided tour of the Rosenhügel studios
 
Mag. Wolfgang Schwetz, Head of TV production equipment ORF, Vienna
 
15.30
Visitation of the sound theatre GanzOhr
 
Prof. Mag. Gustav Lohrmann, GAD/Head of Art Direction ORF, Vienna
 
17.00
Final discussion
   
17.15
Evaluation
   
17.30
End of the event
   
   
Programme

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