Registration

	Emotional Branding
	1 & 2 July 2010 at Brandsome in Ismaning Emotional Branding – is it just mega-hype? Or is it significant for daily practise? Building long-term and emotionally-binding relationships to customers is regarded as the perfect way to enduring brand success. But what kind of influence does a company have on the development of a successful and emotional brand attachment? What role do individual consumer characteristics, including values, personal affinities or effects of socialisation, play in brand binding? This two-day event organized by Eyes & Ears of Europe and Brandsome in Ismaning will present the latest findings of research into the emotionalisation of brands. On the basis of different case studies, methods and factors of successful brand management will be elaborated. Practical examples will be used to illustrate which tools can be used to position a brand and invest it with emotion. This event is aimed primarily at employees of media and communication companies, (post) production firms, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome. Please note that the number of participants is limited to a maximum of 16. The seminar language will be German. Registration deadline: 25 June 2010 Any questions? Just give us a call: +49 (221) 60 60 57 10

	Speakers
		Hans Meier-Kortwig, Founder & Owner of GMK Markenberatung, Cologne/Munich
		Hans Meier-Kortwig (39) works mainly on the development of all-embracing brand strategies and the elaboration of guiding tools for brand management. After his studies at the University of Cologne (Diploma in Business Administration) and at London Business School, Hans Meier-Kortwig worked in key positions as brand consultant at design.net AG and Marketing Partner AG in Wiesbaden. In 2006, in co-operation with Ingo Gebhardt, he founded the GMK Markenberatung located in Cologne and in Munich. He is also the author of numerous publications on design management und brand management.

		Dr. Saskia Diehl, Consultant GMK Markenberatung, Cologne/Munich
		Since receiving her doctor’s degree on the topic 'Emotional Branding' with Prof. Dr. Esch, Dr. Saskia Diehl (30) has worked as a brand consultant for national and international companies. Her main activities are in the field of defining all-embracing brand strategies, in the optimisation of brand portfolios and in the development of tools for communications controlling. She has done research into the mechanics of emotional brand management for the Institut für Marken- und Kommunikationsforschung and she is the author of a book titled 'Brand Attachment' published by Gabler.

1 July 2010

Programme

			Time			Topic			Speaker
			11.30			Welcome			Zeljko Karajica Stephan Persdorf Tillmann Stracke
						Programme & presentation			Wout Nierhoff
			11.45			Introduction of the participants
			12.00			Emotional Branding/Brand Attachment – Significant for practise beyond the hype? I
			13.30			Lunch Break
			14.30			Emotional Branding/Brand Attachment – Significant for practise beyond the hype? II
			15.45			Break
			16.00			Emotional Brand Management
			18.00			Discussion & summary
			18.30			End of day one

2 July 2010

Programme

			Time			Topic			Speaker
			9.00			Get together
			9.30			Summary of day one
			10.00			Emotional Branding Strategy for a TV broadcast station
			10.30			Work session I – Development of a world image & role for a brand, brand concept
			13.00			Lunch Break
			14.00			Work session II – Development of brand values & derivation of areas of profile
			16.00			Presentation & discussion of the results
			17.00			Final discussion & evaluation
			17.30			End of the event

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