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'PresentationPlus'
On 2 & 3 December 2010, Eyes & Ears of Europe, in co-operation with Disney Channel in Munich, is holding an Eyes & Ears Academy on the subject 'PresentationPlus'. In the context of this two-day event organised by Eyes & Ears of Europe and the Disney Channel, participants will learn about the most important presenting basics, methods and tricks. Specifically, presentation targets & arguments, gestures, facial expression & body language, self-management and encountering the target audience will be trained and discussed. Beside practical exercises, there will be numerous tips on how to prepare a presentation, because: Successful presentation comes primarily with practice. Further Information and registration by 26 November 2010 at Eyes & Ears of Europe: academy@eeofe.org
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'The Age Of On' – Interone study on the media and consumer behaviour 2010
Recently, Interone and Jelden Trend & Transformation published the current study 'The Age Of On'. The analysis describes and explains the media and consumer behaviour of young people. For this purpose, the media use and consumer behaviour of eight Early Adopters were examined intensively for two weeks. Behaviour patterns were observed and evaluated via specially prepared iPhones. Subsequently, the core results of the observation were checked quantitatively in the form of a representative online survey of 1000 people from Germany between the ages of 20 and 39. Amongst other findings, the study showed that the modern consumer uses other mobile devices parallel to TV: more than one in two of the 20- to 39-year-olds and two out of three iPhone users in this age group regularly surfs the web while the TV is on. The parallel users react to the TV programme and are inspired by it in regard to their web behaviour. 24 percent of the 20- to 39-year-olds and 43 percent of the iPhone users search online for the products presented on TV. Furthermore, the research showed that print is no longer a daily form of media, though it is now held in higher regard. Those surveyed use print media to disconnect consciously from daily media life. The use of iPhones was also analysed in the context of the study. As an all-rounder, the iPhone creates many new user situations. Since an app exists for every situation in life, the modern consumer is always looking for new ones. Although only 8 percent of the 20- to 39-year-olds own an iPhone, 24 percent already dispose of a web compatible smart phone. Moreover, every fifth person surveyed plans to buy an iPhone or other smart phone with an Internet flat rate within the next six months. The 'The Age of On' analysis found that Facebook is the centre of social communication online and is an elemental part of the day. Four out of every ten of the 20- to 39-year-olds use Facebook; one quarter of those surveyed use it every day. Location finding services are advancing. Finally, e-commerce was also analysed: 99 percent of those questioned have already purchased goods online. Conventional shops are decreasing in importance because they are inflexible with regard to time, usually more expensive, and offer consumers little in the way of experience. Whereas on the web, consumers enjoy a better shopping experience due to the fact that they can find all relevant information, e.g. their friends hints, and can compare prices. Thus, 83 percent of the 20- to 39-year-olds and 90 percent of the iPhone users buy online because the choice is even larger. "Because of new user habits, advertisers have to more closely interconnect the various channels and urgently adjust to increasing parallel use. For instance, products can be presented in a targeted way on TV and consumers will then examine them on the web", advises Franziska von Lewinski, CEO of Interone. "TV spots and other conventional media will not be replaced by digital media like the carriage was once replaced by the automobile. But they will be changing. While watching any spot on TV, one should always consider that the consumer will no doubt also find the product and the brand parallel on the web. This fact has to be used creatively – in order to get more out of every single advertising euro", adds Marco Mehrwald, CCO of Interone. For further information, please click on the Interone Logo at www.eeofe.org
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Advanced training programme at ifs: 'Kostümbild'
In November 2010, the six-month advanced training programme 'Kostümbild' will commence at ifs internationale filmschule köln. The aim of the programme is to provide participants with a basic foundation for subsequent independent work in the costume department during film and TV productions. The programme consists of exercises combining elements of art and handiwork. There are also courses on film and television history, seminars on organisation and calculation and case studies of selected films. Excursions to London and Berlin are designed to give students access to the great costume houses and the stock of the film and TV industry. Application deadline for the advanced training programme 'Kostümbild' is 2 August 2010. Further information and application documents at www.filmschule.de
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Book recommendation: 'Oggetti e Progetti. Alessi'
On the occasion of the exhibition 'Oggetti e Progetti. Alessi', which can still be seen until 19 September 2010 at Pinakothek der Moderne in Munich, a catalogue of the same title has been published. Designer Alessandro Mendini created this review of the last 30 years of Italian design. Mendini's survey focuses on one of the scene's protagonists: the Alessi company, which went from a small metal processing company to a worldwide idea factory. The design tradition of Alessi ranges from the famous tea and coffee service 'Bombé' of the immediate post-war years to the Bel Design of the 50s and 60s and the post-modern through to the pluralistic design of today. Mendini includes this tradition in the critical reflexion of his exhibition concept. The documentation includes the following chapters: Historic Phases, The Eclectic Moment, New Instances and The Thoughts. Texts were contributed by e.g. Alberto Alessi, Giovanni Anceschi, Gary Chang, Anna Gili, Lianne van Genugten & Joris Visser, Florian Hufnagl and Alessandro Mendini. Ronan Bouroullec, Studio Campana, Pauline Deltour, Naoto Fukasawa and Zhang Lei also composed articles. The 171-page catalogue was published by Electa and is available in the museum shop at the Pinakothek der Moderne at a price of 35 Euros or online at http://www.cedon.de/Alessi+Katalog.htm.
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Exhibition tip: 'Wien im Film – Stadtbilder aus 100 Jahren' at Wien Museum
Until 19 September 2010, the Wien Museum is presenting the exhibition 'Wien im Film – Stadtbilder aus 100 Jahren'. In addition to Paris, Berlin and New York, Vienna has had its permanent place in cinema for a long time. Imperial Vienna, waltz beatitude and bourgeois idyll: great film stories were told to this backdrop, embedded in the myth of Vienna as a city of love and of music. After 1945, during the Cold War, the divided city of ruins became the setting for dark espionage thrillers. Since 1970, Austrian productions in particular have portrayed Vienna in new way, but this time is it fractured and with sensitivity for social nuances: the city as disparate urban landscape. Once the palaces and streets of the old town were favourite settings; today the periphery is the leading topographic motif. The exhibition is a journey through exemplary sequences from about 80 Austrian and international motion pictures, including film specific images of the city – from silent film until today. Famous films whose images are part of the collective city memory can be seen as well as nearly unknown ones. Amongst others, the exhibition includes scenes from 'Die freudlose Gasse', the drama 'The Wedding March', 'Wiener Blut', the classic 'The Third Man', 'Kassbach' as well as more recent films like 'Before Sunrise' and 'Nordrand' by Barbara Albert. 'Wien im Film – Stadtbilder aus 100 Jahren' at Wien Museum, Karlsplatz, A-1040 Vienna. Opening hours: Thursdays to Sundays 10 am to 6 pm, closed on Mondays.
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CREATION, INNOVATION & EFFECTIVENESS
12th International
Eyes & Ears Awards
14.10.2010
Event in the context of MEDIENTAGE MÜNCHEN
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 Entry Form... |
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Basics of Audio Production for Producer, Project Manager & Engineers
Eyes & Ears Academy
30.09. & 01.10.2010
PLAZAMEDIA, Ismaning
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Programme & Registration... |
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Hyper Brand Diversity - Opportunities for media, communications & dialogue companies in the digital context
Eyes & Ears Academy
11. & 12.11.2010
Disney Channel, Munich
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Programme & Registration... |
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14th International Eyes & Ears Conference
19. & 20.11.2009
ORF, Wien
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Photo Gallery... |
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INNOVATION & EFFECTIVENESS
11th International
Eyes & Ears Awards
29.10.2009
Event in the context of MEDIENTAGE MÜNCHEN
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Prize Winners... |
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Winner of the Eyes & Ears
Excellence Award 2009
Florian Wieder
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Winner of the Eyes & Ears
Excellence Award 2008
Yello -
Dieter Meier & Boris Blank
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Winner of the Eyes & Ears
Excellence Award 2007
Robert Wilson
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Winner of the Eyes & Ears
Excellence Award 2006
Manfred Becker
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Winner of the Eyes & Ears
Excellence Award 2005
Peter Weibel
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Winner of the Eyes & Ears
Excellence Award 2004
Anton Corbijn
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Winner of the Eyes & Ears
Excellence Award 2003
Peter Lamont
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Winner of the Eyes & Ears
Excellence Award 2002
Hermann Vaske
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Winner of the Eyes & Ears
Excellence Award 2001
Sky Du Mont
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Winner of the Eyes & Ears
Excellence Award 2000
Martin Lambie-Nairn
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Winner of the Eyes & Ears
Excellence Award 1999
Roman Kuhn
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Winner of the Eyes & Ears
Excellence Award 1998
Oliviero Toscani
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Relaunch of the Eyes & Ears
Website by Interone Cologne
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