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Customer-oriented communication in project management
On 4 & 5 December 2008, Eyes & Ears of Europe in co-operation with CREATION CLUB in Unterföhring is holding an Eyes and Ears Academy on the subject 'Customer-oriented communication in project management.' Apart from the quality of the production itself, customer orientation in the communication accompanying the process of production is certainly the most important factor for customer satisfaction and, therefore, customer loyalty in the long term. And, as far as customer-oriented communication is concerned: Service is King! In the context of this two-day event organised by Eyes & Ears of Europe and CREATION CLUB in Unterföhring, participants will be able to closely examine their own communicative skills and find ways of improving them. Besides theoretical examination of this subject, there will be various practical exercises, because customer-oriented communication is a matter of practice. Verbal and non-verbal communication, self-management and meeting the customer will be trained. Further information and registration until 28 November 2008 at Eyes & Ears of Europe: academy@eeofe.org
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red! – Stars, Lifestyle & More
Each Thursday, Annemarie Warnkross presents international stars and their lifestyles on the new ProSieben magazine 'red!'. Since the middle of November, the moderator has been taking viewers into the world of the rich, beautiful and famous. The content is supported by the new format design: "The task was to create a high-gloss VIP format for primetime that gives exclusive insight into the world of the stars. The goal was to create a cool, noble, modern, sexy and stylish design that communicates luxury, glamour and lifestyle," says Annika Gottgetreu, project manager at ProSiebenSat.1 Produktion. The format's key visual – a star – transports the motto 'Close to the Star.' The modern-looking, animated star symbolically sums up the main content focuses of the format: stars, fashion, glamour and lifestyle. The title 'red!' is reflected in the design. Here, the colours range from pink to dark red. In combination with the champagne-coloured studio background, a noble and modern mood is generated. Dorit Long, art director of on-air design at ProSiebenSat.1 Produktion developed and realised the design. Barbara Heynen and Gerhard Hross, both script writers and conceptioners at ProSiebenSat.1 Produktion, were responsible for the advertising trailers. The creative support was carried out by Oliver Beninde, senior writer at Producer ProSiebenSat.1 Produktion. Dirk Henschel, writer producer at ProSiebenSat.1 Produktion was responsible for the trailer editing. For further information, click on the ProSiebenSat.1 Produktion logo at www.eeofe.org
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kabel eins: real Christmassy
With new on-air elements and Christmas openers, kabel eins is continuing its image campaign 'real kabel eins.' Since the start in February 2008, the new look of the broadcast station has proven itself in the on-air and off-air design. "The more modern logo, the 'real' claim and in particular our on-air campaign in the new studio make the brand even more likeable and more authentic. The complete new package is very popular with viewers, as initial marketing research shows," says Reiner Heneis, marketing manager at kabel eins. The expansion of the campaign includes ten new bumpers, three Station-IDs and seven Christmas openers. The stars of the campaign are the channel faces of kabel eins. For example, in one Christmas opener, the three 'Fast Food-Duell' cooks play the song "Jingle Bells" with pots and cooking spoons. 'K1 magazine' presenter Kim Heinzelmann critically examines small Christmas trees for suitability. Finance coach Stefan Hagen makes "star money" coins rain down from the sky, as in the popular fairy tale. All the new elements were produced at the end of October during a two-day shoot in Munich. The continuation of the 'real' campaign was developed and realised by the department of creative solutions of ProSiebenSat.1 Produktion. For further information, click on the kabel eins logo at www.eeofe.org
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New website for ORF STARS
ORF STARS is the name of ORF's artist and placement agency. Here, 120 prominent personalities from the ORF media television and radio are presented and mediated. Recently, ORF STARS adopted a new design and expanded its services. "The efficient marketing of our popular ORF stars from radio and television has become an essential component of modern programme and corporate marketing. It plays a substantial role in communicating the values of ORF – to inform and entertain – in an off-air context. With the platform ORF STARS, we offer an extensive range of public favourites, who accompany every event professionally and according to the individual needs of the customers," says Pius Strobl, head of ORF marketing and communication. The new visuals are complemented with comprehensive information about the ORF stars' careers, their affinity for certain subjects, multimedia content and the possibility of inquiring directly about a booking. For further information, click on the ORF logo at www.eeofe.org
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Are you in the picture? – Eyes & Ears Awards 2008
Photos from the Eyes & Ears Awards 2008 presentation ceremony during MEDIENTAGE MÜNCHEN are now available for viewing online at www.eeofe.org. The photo gallery offers an inside look at the event. At the subsequent party of the hosts CREATION CLUB and PLAZAMEDIA, about 800 design, promotion and marketing experts met to exchange their impressions of the Eyes & Ears Awards 2008. A highlight of the Eyes & Ears Awards 2008 was the Eyes & Ears Excellence Award prizewinners Boris Blank and Dieter Meier, the protagonists of Yello. The photos of the Eyes & Ears Awards 2008 can also be sent as eCards. View all photos of the Eyes & Ears Awards 2008 at www.eeofe.org
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INNOVATION & EFFECTIVENESS
10th International
Eyes & Ears Awards
30.10.2008
Event in the context of MEDIENTAGE MÜNCHEN
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 Awards & Distinctions... |
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Winner of the Eyes & Ears
Excellence Award 2008
Yello -
Dieter Meier & Boris Blank
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Winner of the Eyes & Ears
Excellence Award 2007
Robert Wilson
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Winner of the Eyes & Ears
Excellence Award 2006
Manfred Becker
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Winner of the Eyes & Ears
Excellence Award 2005
Peter Weibel
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Winner of the Eyes & Ears
Excellence Award 2004
Anton Corbijn
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Winner of the Eyes & Ears
Excellence Award 2003
Peter Lamont
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Winner of the Eyes & Ears
Excellence Award 2002
Hermann Vaske
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Winner of the Eyes & Ears
Excellence Award 2001
Sky Du Mont
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Winner of the Eyes & Ears
Excellence Award 2000
Martin Lambie-Nairn
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Winner of the Eyes & Ears
Excellence Award 1999
Roman Kuhn
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Winner of the Eyes & Ears
Excellence Award 1998
Oliviero Toscani
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Relaunch of the Eyes & Ears
Website by Interone Cologne
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