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'Typography in the Moving Image III'
On 15 & 16 March 2012, Eyes & Ears of Europe, in cooperation with ProSiebenSat.1 TV Deutschland / Creative Solutions, is holding an Eyes & Ears Academy in Unterföhring on the subject 'Typography in the Moving Image III'. In every size, on every platform, for every genre – the innovative handling of typography is of central importance in current motion design. Beyond print design, "type in motion" can offer emotional as well as entertaining and informational moving images. However, typographic design is often neglected and the potential of typography exploited too little. Within the framework of this two-day event, outstanding examples of current TV promotion and design, commercials, festival intros, cinema titles and music videos will be presented. These examples show that typography in audio-visual media can be used according to different principles. Thus, they are a trigger for developing ideas for future projects. Speaker of the event is Ralf Lobeck, creative director and managing director of Lobeck | Motion Concept and Professor for Visual Communications at AMD Akademie Mode & Design in Dusseldorf. Further information and registration until 9 March 2012 at Eyes & Ears of Europe: academy@eeofe.org
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Sky is soccer – Sky produces 360° campaign
The pay-TV station Sky has hired the World Football Player of the Year Lionel Messi for their new Sky campaign. Starting in mid-January 2012, a TV spot aimed at preparing soccer for the fans for the second half of the season will begin airing. It uses emotional soccer impressions and features Lionel Messi in the main role. The Argentinian soccer star addresses fans directly to arouse anticipation for the coming second half of the season. "Imagine your club really wins the cup. Imagine your club avoids relegation at the last minute. Imagine your team meets me in the final. Imagine you could watch all this live…" Then, Messi gets to the point when he says: "Sky is soccer". Ivo Hoevel, Senior Vice President Marketing for Sky, states: "Sky provides soccer coverage on a world-class level. Who could embody this better than the three-time World Football Player of the Year? That’s why we chose Lionel Messi to represent us in our new campaign. He brings the message across in an authentic, convincing and absolutely likable way." The 360° campaign will run until mid-February 2012. In addition to the roughly 30-second TV spot, Sky will place print ads in high-circulation daily and weekly newspapers, as well as in audience magazines. There will also be a DRTV version, a radio-spot as well as online and POS measures. The in-house unit Sky Creative Service is responsible for the spot, which was shot in Barcelona. The spot is also online at http://www.sky.de/web/cms/de/messi-sky-ist-fussball.jsp
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BDA produces TV campaign for LOVEFiLM
Recently, BDA – Bruce Dunlop and Associates Munich was commissioned to produce a TV campaign for LOVEFiLM. The Amazon venture is an international online video library and video-on-demand portal. For LOVEFiLM, the BDA campaign is the largest campaign on German TV to date. The creative agency has produced two spots. The 30-second spot demonstrates the product’s advantages. The 45-second ad, which was assembled from sequences from great films and employs a strong audio design, is an embodiment of the LOVEFiLM motto "We love films". The campaign will be primarily shown in the winter on free- and pay-TV. Philipp Wundt, managing director of BDA Munich, comments: "We are happy to be handling this project and about the trust placed in us by LOVEFiLM." Ernst Trapp, Commercial Director Germany at LOVEFiLM says: "With our campaign, we will establish LOVEFiLM in a broad market. BDA has done an outstanding job of presenting the advantages of our online video rental model." The spots can be downloaded at http://transfer.alpenblick.net/_k9fardhqKucLvR. Further Information at benjamin.kerneck@bdacreative.com
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SPORT1 starts programming cooperation with Red Bull Media House
SPORT1 and Red Bull Media House recently reached an extensive cooperation agreement. As part of the agreement, SPORT1 will show the event series 'Red Bull Crashed Ice' and 'Red Bull X-Fighters' on free-TV on SPORT1, on pay-TV on SPORT1+ and streamed live on SPORT1.de, as well as highlights. The programme package also encompasses documentaries, reports and magazines, as well as content from the Red Bull Content Pool. "Red Bull’s event series guarantee world class sport and spectacular images – the number of German fans of 'Red Bull Crashed Ice', especially, has grown in recent years", says Zeljko Karajica, managing director of SPORT1. "Programming in areas like trend sports and extreme sports fit very well into the SPORT1 portfolio and are extremely attractive to our young male target group", so Karajica. Further information via http://www.sport1.de/
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BAF training course: 'Animation + VFX'
In the winter semester 2012, the 'Animation + VFX' training course will commence at BAF – Bayerische Akademie für Fernsehen. The ten-month course trains participants to be visual artists for on-air design, storyboard, animatics and trailers. Topics covered include methods of 2D/3D animation, handling of Cinema 4D, Maya, Shake, basic principles of picture and sound recording as well as visual-aesthetical discernment and dramaturgical knowledge. Right from the beginning, participants will independently create layouts, on-air designs, storyboards, animatics and trailers. They are coached by tutors with extensive practical experience in the everyday business of the industry. This guarantees a connection to the occupational field and contacts to stations and production houses. The small number of students – a maximum of 12 – makes it possible to make intensive use of the technical equipment. Interested persons can send their application documents, including a CV, photo, samples of their work and copies of credentials, to: Bayerische Akademie für Fernsehen e.V., Betastrasse 5, D-85774 Unterföhring. The application deadline for the 'Animation + Visual Effects' course is 15 May 2012. Further information via http://www.fernsehakademie.de/index/BAF/baf_3d-animation.html
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Exhibition tip: 'Perfume: Bottling Seduction'
Until 9 April 2012, the Museum Bellerive in Zurich will present the exhibition 'Perfume: Bottling Seduction'. Exquisite flacons, sophisticated packages, seductive advertising posters, lascivious promotion spots – the scent of seduction lies in each of them. Flowery-fruity, chypre, oriental, powdery and sweet – as varied as the scents are the designs of packages. Already in pre-Christian times, people made special vessels for fragrance essences. Today, where perfumes often bear the name of a Paris haute couture designer, the packaging has not only to represent the scent, but also the style of the fashion label. Starting with the first glass vessels of the ancient world, the exhibition presents objects from designers and rarely seen creations from the present. The show also offers perfume flacons with the associated ensemble consisting of packaging, advertising and scent. Characteristic women’s and men’s scents with the corresponding advertising campaigns invoke role stereotypes in the process. 'Perfume: Bottling Seduction' until 9 April 2012 in the Museum Bellerive, Höschgasse 3, CH-8008 Zürich. Opening hours: Tuesday to Sunday from 10 a.m. till 5 p.m.; closed on Mondays. Further information via http://www.museum-bellerive.ch/de/ausstellungen/parfum-verpackte-verfuehrung/
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Book tip: 'Moving Types'
Recently, the catalogue 'Moving Types' was published to accompany the exhibition of the same name. The media exhibition can be seen until 22 April 2012 at the Gutenberg-Museum in Mainz. 'Moving Types' reflects the development of typography in motion from the beginnings of film until the present. Mobile media systems like the laptop, iPhone and iPad make the design and reading of print an absolutely new, mobile and networked exchange of information. In a retrospective, 'Moving Types' presents historic and current media formats by international artists, film makers and designers like Oskar Fischinger, Muriel Cooper, Paul Jeffrey Sharits, Étienne Robial, Ludovic Houplin, Gary Hill, David Small, Alex Gopher and Matthias Zentner. In addition to opening film credits, avant-garde clips and commercials, the show also presents informational graphics and music clips. By means of QR-codes, the catalogue offers the audiovisual opportunity to directly watch selected clips. The 119-page publication can be purchased for 19.95 Euros via the Gutenberg-Museum Mainz: info@gutenberg-shop.de. You can find further information about the exhibition at http://www.gutenberg-museum.de/29.0.html?&no_cache=1
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Typography in the Moving Image III
Eyes & Ears Academy
15 & 16 March 2012
Creative Solutions / ProSiebenSat.1 TV Deutschland in Unterföhring
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 Programme & Registration... |
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Winner of the Eyes & Ears
Excellence Award 2009
Florian Wieder
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Winner of the Eyes & Ears
Excellence Award 2008
Yello -
Dieter Meier & Boris Blank
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Winner of the Eyes & Ears
Excellence Award 2007
Robert Wilson
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Winner of the Eyes & Ears
Excellence Award 2006
Manfred Becker
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Winner of the Eyes & Ears
Excellence Award 2005
Peter Weibel
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Winner of the Eyes & Ears
Excellence Award 2004
Anton Corbijn
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Winner of the Eyes & Ears
Excellence Award 2003
Peter Lamont
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Winner of the Eyes & Ears
Excellence Award 2002
Hermann Vaske
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Winner of the Eyes & Ears
Excellence Award 2001
Sky Du Mont
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Winner of the Eyes & Ears
Excellence Award 2000
Martin Lambie-Nairn
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Winner of the Eyes & Ears
Excellence Award 1999
Roman Kuhn
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Winner of the Eyes & Ears
Excellence Award 1998
Oliviero Toscani
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Relaunch of the Eyes & Ears
Website by Interone Cologne
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