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‘Hyper Brand Diversity – Opportunities for media, communications & dialogue companies’ |
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30-06-2010
On 11 & 12 November 2010, Eyes and Ears of Europe, in co-operation with Disney Channel in Ismaning, is holding an Eyes & Ears Academy on the subject 'Hyper Brand Diversity – Opportunities for media, communications & dialogue companies in the digital context’. The digital context is putting ever increasing demands on media brands. Chiefly responsible are the technological innovations that are changing our media landscape and means of communication in ever shorter intervals. The preparation of relevant content and interaction design continue to be hotly debated topics. In the digital age, they represent the difference between the success and failure of media communications. The pressure on marketing departments is also rising, since 'Brand 2.0' no longer only has to communicate, but also to perform. For that reason, the established attention-driven campaigns are now being complemented by lead management: Efficiency is becoming the measure of successful communication. It is essential to sensibly combine these two target categories. In the context of this two-day event target-oriented and effective brand communication in the areas described will be presented and analysed. The focus is on the parameters of success upon which brands must be measured in the digital context. Just as important are the interfaces and platforms with which brands interact in the digital environment. Long time ago, target groups stopped looking for brands; they are actually searching answers to satisfy their interests. Therefore, brands do only succeed in the digital age if they can be found in an appropriate information, entertainment and utilisation context. Further information and registration till 5 November 2010 at Eyes & Ears of Europe: academy@eeofe.org |
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CREATION, INNOVATION & EFFECTIVENESS
12th International
Eyes & Ears Awards
14.10.2010
Event in the context of MEDIENTAGE MÜNCHEN
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 Entry Form... |
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Basics of Audio Production for Producer, Project Manager & Engineers
Eyes & Ears Academy
30.09. & 01.10.2010
PLAZAMEDIA, Ismaning
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Programme & Registration... |
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Hyper Brand Diversity - Opportunities for media, communications & dialogue companies in the digital context
Eyes & Ears Academy
11. & 12.11.2010
Disney Channel, Munich
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Programme & Registration... |
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14th International Eyes & Ears Conference
19. & 20.11.2009
ORF, Wien
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Photo Gallery... |
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INNOVATION & EFFECTIVENESS
11th International
Eyes & Ears Awards
29.10.2009
Event in the context of MEDIENTAGE MÜNCHEN
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Prize Winners... |
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Winner of the Eyes & Ears
Excellence Award 2009
Florian Wieder
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Winner of the Eyes & Ears
Excellence Award 2008
Yello -
Dieter Meier & Boris Blank
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Winner of the Eyes & Ears
Excellence Award 2007
Robert Wilson
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Winner of the Eyes & Ears
Excellence Award 2006
Manfred Becker
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Winner of the Eyes & Ears
Excellence Award 2005
Peter Weibel
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Winner of the Eyes & Ears
Excellence Award 2004
Anton Corbijn
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Winner of the Eyes & Ears
Excellence Award 2003
Peter Lamont
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Winner of the Eyes & Ears
Excellence Award 2002
Hermann Vaske
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Winner of the Eyes & Ears
Excellence Award 2001
Sky Du Mont
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Winner of the Eyes & Ears
Excellence Award 2000
Martin Lambie-Nairn
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Winner of the Eyes & Ears
Excellence Award 1999
Roman Kuhn
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Winner of the Eyes & Ears
Excellence Award 1998
Oliviero Toscani
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Relaunch of the Eyes & Ears
Website by Interone Cologne
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