​23.10 / Munich

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Best cross-media station campaign

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1st Prize

ProSiebenSat.1 TV Deutschland: ProSieben MAXX - What's the Dif?

For the launch of ProSieben MAXX, Creative Solutions produced a broad-based cross-media campaign with the claim "What's the Dif?". Self-confident, mature, sophisticated and simply different is the claim of the male-targeted channel. This can be seen in not only the design but also in the off-air, on-air and online promotion. Modern, stylish and reduced to the max, the campaign fully promotes the brand!

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Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Roy da Souza, Account Executive Creative Solutions - ProSiebenSat.1 TV Deutschland; Sebastian von Wyschetzki, Head of Design/Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Markus Goles, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Bernd Lutieschano, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Teresa Huber, Junior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Dennis Usbeck, Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Mathias von Wyschetzki, Designer Creative Solutions - ProSiebenSat.1 TV Deutschland; Malte Hildebrandt, Leitung Central Marketing Central Marketing - ProSiebenSat.1 TV Deutschland

​2nd Prize

ProSiebenSat.1 TV Deutschland: sixx Tune In 2013 - Mädels, feste drücken

Creative Team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Verena Schuster, Senior Vice President Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Sarah Angerer, Art Director Print/Text Creative Solutions - ProSiebenSat.1 TV Deutschland; Maximilian Baumgartner, Concept Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Concept Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Newell, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Frank Neidhardt, Illustrator Creative Solutions - ProSiebenSat.1 TV Deutschland; Thorsten Pütsch, Senior Vice President Marketing Central Marketing - ProSiebenSat.1 TV Deutschland; Veronika Heyne, Marketingleitung Central Marketing - ProSiebenSat.1 TV Deutschland

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3rd Prize

SUPER RTL: voll TOGGO voll me1ns

Creative Team: Matthias Kappeler, Leitung Marketing & Brand Management SUPER RTL; Mara L'Assainato, Leitung On Air Promotion SUPER RTL; Ulrich Höppner, Senior Grafiker SUPER RTL; Katrin Kubicki, Junior Marketing Manager SUPER RTL; Susanna Müller, Online Redakteurin SUPER RTL; Sabine Castenow, Geschäftsführung Castenow Communications; Alexander Knoerk, Creative Director BrandNewPixels; Alexander Gerdes, Creative Director TOF Pictures; Stefan Ebel, Producer TOF Pictures

Best cross-media programme campaign

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1st Prize

ZDF: Frauen, die Geschichte machten

The ZDF documentary series portrays women who were outstanding personalities of their time. But in this cross-media campaign, Jeanne d'Arc, Catherine the Great or Sophie Scholl are presented in a way typical of modern times: Self-confident characters in sensationalistic style on the cover of modern, glossy magazines with pointedly journalistic headlines. The life stories are teased ironically and eloquently as the historical figures are presented as powerful and modern young women. On ZDF, we see them in a different light!

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Creative Team: Thomas Grimm, Leiter Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Sandra Hebel, Projektleitung ZDF; Alexandra Schulte, Redakteurin ZDF; Tim Krink, Creative Director Art KNSK; Ingo Müller, Creative Director Text KNSK; Christina Holzer, Art Director KNSK; Danny Fröhlich, Texter KNSK; Christian Twente, Regie

​2nd Prize

Comedy Central: South Park Staffel 17 "jetzt auf Deutsch"

Creative Team: Nicki Dreyer, Snr. Producer Creative & Design Comedy Central; Jorge Fröberg, Motion Graphics Comedy Central; Tamara Madani, Marketing Manager Comedy Central; Henry Förster, Creative Director Comedy Central; Joachim Bosse, Creative Director DOJO; Max Buschfeld, Text & Konzept DOJO; Christian Janetzki; Arti Director DOJO; Stefano Binotto, Snr. Account Manager/ Concept & Design DOJO

​3rd Prize

VOX: Suits

Creative Team: Jutta Hertel, Head of Promotion VOX; Marcus Herre Head of Promotion VOX; Rüdiger Braun, On Air Producer VOX; Florian Grünewald Text VOX; Rolf Amann, Sounddesign VOX; Susann Pohl, Designerin VOX; Marietta Salz, Produktmanagerin Marketing VOX; Dirk Lüninghake, Leiter Marketing VOX; Stefan Kemen, Marketing Project Manager VOX;