18th International Eyes & Ears Awards
Best cross-media event campaign
ZDF: re:publica 2016
In this cross-media event campaign, ZDF shows how it deals with new forms of television. At the booth during re:publica, the audience was able to view different 'Terra X' shows as well as the history of 'Game Royale' – using VR glasses. Through QR codes and NFC technology, visitors were able to access ZDF content with their own device.On tablets ZDFneo presented the point-and-click adventure 'Game Royale'. A special highlight was an interactive infographic: the visitors answered different questions about their television behaviour and linked the answers with colourful thread. Thus, over the days of the re:publica, an analogue infographic emerged. And these were just some of the activities on offer, besides live reports, meeting the ZDF hosts, autographs of well-known ZDF faces and various give-aways. ZDF – analogue and digital, can be experienced in various ways, in 360°!
Creative team: Thomas Grimm, Leitung Marketing ZDF; Horst Schick, Marketing/Corporate Design ZDF; Elke Duckgeischel, Marketing/Event ZDF; Sonja von Struve, Social Media ZDF; Holger Pütting, Geschäftsführer Nest One; Lars Debbert, Geschäftsführer Kreation Nest One; Florian Jürgs, Director of Content & Strategy Nest One; Antje Stratmann, Teamleitung Konzept & Kreation Nest One; Andy Mandel, Senior Designer Konzept Nest One
FOX + SKY AUSTRIA: The Wasting Dead Sky Night
Creative team: Karin Zipperling, Director Marketing & Creative Services FOX Networks Group Germany; Stephanie Böschen, Trade Marketing Manager FOX Networks Group Germany; Nicholas Economides, Creative Manager FOX Networks Group Germany; Irina Atanasoski, Manager Marketing Cooperations Sky Österreich; Walter Fink, Director Marketing Sky Österreich; Susanne Krall, Senior Manager Media Marketing Sky Österreich; David Bogner, Account Manager & Concept VICE Austria; David Zuderstorfer, Producer VICE Austria; Maira Kerschner, Concept Rotkäppchen & Goliath
SevenOne AdFactory: Integrated content marketing campaign for Telekom & The Voice of Germany
Creative team: Sabine Eckhardt, Geschäftsführerin SevenOne AdFactory; Stefan Meyer, Senior Sales Manager SevenOne AdFactory; Jendrik Flach, Product Manager SevenOne AdFactory; Anja Heringhaus, Project Manager SevenOne AdFactory; Oliver Dietrich, Director Creative Ideation ProSiebenSat.1 Media SE; Meiko Reissmann, Project Manager Starwatch Entertainment; Philipp Friedel, SVP Market Communication Telekom Deutschland; Patrick Meys, Group Head Media Consulting MediaCom Agentur für Media-Beratung; Alice Gosmann, Production **2bild TV.Events & Media
Best cross-media station campaign
TELE 5: Aus dem Leben eines Senderchefs – Friedrich Liechtenstein
This hit like a bomb: the musician and artist Friedrich Liechtenstein became the new Head of Broadcasting of TELE 5 and took over the content and artistic direction of the programme. Liechtenstein's task was to "enrich the diversity of TELE 5 with his own understanding of art and culture." The aim was to create an image transfer between the personality and the channel – like the TELE 5 claim "Different is better". So the entertainer decided everything: from the programme selection to the design to the telephone hold music. Liechtenstein documented and commented on his work on the social media channels of the station. After one week Liechtenstein got into a fist fight at the Berlinale – a scandal and the new boss was fired again. Designed to the smallest detail, TELE 5 is guaranteed maximum attention with this brave marketing strategy! Great coup with unrivalled media coverage!
Creative team: David Hadda, Idee TELE 5; Anna Batorowski, Redaktion/Produktion TELE 5; Fritzi Friedrich, Regie TELE 5; Friedrich Liechtenstein, Autor
Creative team: Martin Hövel, Redaktion #machtan WDR; Philipp Bitterling, Redaktion #machtan WDR; Michael Worringen, Redaktion Präsentation & Programmdesign WDR; Arne Orgassa, Koordination Kampagnenteam WDR; Anna Hölzer, Konzept & Producing WDR; Michael Fröhlich, On-Air-Design WDR; Amra Sulejmanovic, On-Air-Design WDR; Anja Myriam Anton, Marketing WDR
RTL II YOU
Creative team: Carlos Zamorano, Direktor Marketing & Kommunikation RTL II, Kristina Wiesner, Leitung Marketing Kreation & Werbung RTL II; Hannah Rackwitz, Projektmanager Marketing Kreation & Werbung RTL II; Christian Nienaber, Bereichsleiter Digital RTL II; Mark Kanne, Senior Manager Strategische Projekte Direktion Digital RTL II; Julia Groß, Strategische Mediaplanung RTL II; Marcus Veigel, Conception Cynapsis Interactive ; Klaus Schäfer, Geschäftsführer mehappy; Richard Tejada, Executive Strategy Director Isobar Germany
Best cross-media programme campaign
BDA Creative: Amazon Prime Video – Mr Robot
For the thrilling series 'Mr. Robot' on Amazon Prime Video, BDA Creative developed a crossmedia programme campaign that was simply to the point. In the pre-launch phase the whole of Germany was intrigued by guerrilla measures like stencils, gastro cards and giant posters: Who is Mr. Robot? In digital advertising such as Digital out-of-home, display ads and prerolls, and first we seemingly saw a regular commercial, which were then hacked and interrupted with the announcement "on November 20 we take over". At the start of the series the resolution took place with broad media coverage across all platforms. Everyone in Germany knew who Mr. Robot was. Unconventional, mysterious and successful!
Creative team: Benjamin Kerneck, Managing Director BDA Creative; Philipp Wundt, Managing Director BDA Creative; Marc Strotmann, Executive Creative Director BDA Creative; Markus Eckl-Jordan, Director Operations/Projektleitung BDA Creative; Emanuel Cojocaru, Senior Producer BDA Creative; Stefan Ladwig, Senior Marketing Manager Amazon Instant Video Germany; Almuth Fischer, Marketing Manager Amazon Instant Video Germany; Malte Schleemilch, Art Director Print; Birgar Olsen, Senior Designer
RTL: DEUTSCHLAND 83
Creative team: Björn Klimek, Leiter Marketing & Creative Director RTL Mediengruppe RTL Deutschland; Lars Truhn, Creative Manager Mediengruppe RTL Deutschland; Heiko Theuerkauf, Art Director Mediengruppe RTL Deutschland; Doris Mertens, Grafische Gestaltung Mediengruppe RTL Deutschland; Marc Rhiem, Producing Mediengruppe RTL Deutschland; Susanne Jung, Creative Manager Text Mediengruppe RTL Deutschland; Pia Kämper, Media-Planung Mediengruppe RTL Deutschland; Eva Deutinger, Projekt-Management Mediengruppe RTL Deutschland; Philipp Steffens, Leitung Fiction RTL Mediengruppe RTL Deutschland
VOX: Geschickt eingefädelt
Creative team: Jutta Hertel, Leiter Marketing VOX Mediengruppe RTL Deutschland; Marcus Herre, On Air Promotion Mediengruppe RTL Deutschland; Enisa Nesimovic, Trailer Producer Mediengruppe RTL Deutschland; Florian Grünewald, Konzeption/Text VOX Mediengruppe RTL Deutschland; Nina Gless, Regie/AD Motion VOX Mediengruppe RTL Deutschland; Serhat Mansuroglu, Marketing Mediengruppe RTL Deutschland; Jessica Düren, AD Print Mediengruppe RTL Deutschland; Sara Appenroth, Printdesign Mediengruppe RTL Deutschland; Rolf Amann, Sounddesign Mediengruppe RTL Deutschland