5th International Eyes & Ears Conference

VISIONS 21 – 5th International Eyes & Ears Conference 14 & 15 September 2000 in Cologne

The 5th International Eyes & Ears Conference takes place in Cologne on 14 & 15 September 2000. This state-of-the-art event being staged by Eyes & Ears of Europe, the association for the design, promotion and marketing of the audio-visual media in Europe, will focus this time on the specific design, promotion and marketing potential of the old and new audio-visual media in the context of convergence and economic and cultural globalisation..

Programme

Thursday, 14 September 2000

​13.30

Host

Karin Sarholz, Head of Presentation WDR, Cologne

​13.45

Welcome address

Prof. Manfred Becker, Creative Director – Head of Presentation RTL, Cologne;

Chairman Eyes & Ears of Europe

​14.00Opening words

Friedrich-Erwin Schramma, 1st Mayor of the City of Cologne

14.15​

Prof. Dr. Helmut Thoma, Media consultant of the Prime Minister of the State of North-Rhine Westphalia, Düsseldorf


A cross-cut

​14.30

Marcel Mohaupt, Head of Marketing ProSieben, Unterföhring;

Co-Chairman Eyes & Ears of Europe

Globalisation and Convergence – A Challenge for the TV-Design?

​15.00What´s British today? Island TV Design Trends

Marc Ortmans, Executive Creative Director OrtmansYoung, London

​15.30

DaimlerChrysler TV Productions GmbH –

Benchmark for transnational Business TV-Presentation

Mario Regorz, Head of Marketing DaimlerChrysler TV Productions GmbH, Stuttgart

Oliver Christians, Head Internet Services DaimlerChrysler TV Productions GmbH, Stuttgart

​16.00Discussion
​16.15​Break
​16.45Work in progress: The BBC News

Martin Lambie-Nairn, Executive Creative Director Lambie-Nairn, London

Sharon Wheeler, Director of Marketing BBC World, London

​17.30

RTL News: Staging convergence

Prof. Hans Mahr, Director of Information RTL, Cologne

Ulrike Schumacher, Art Director RTL, Cologne

​18.15Discussion
​18.30​Break

Perspectives of audiovisual Creativity, Communication and Marketing in Connection with the New Media
​19.00

Heinz-Jörg Eberbach, Managing Director Kabel New Media Köln, Cologne

Christoph Mecke, Grouphead Kabel New Media Köln, Cologne

​19.45Discussion
​20.15

End of the discussion

​21.00Eyes & Ears Party on the "MS Treibgut"

powered by Kabel New Media Köln



Friday, 15 September 2000

​09.00Breakfast
​10.00

Host

Karin Sarholz, Head of Presentation WDR, Cologne

Welcome address

Prof. Manfred Becker, Creative Director – Head of Presentation RTL, Cologne;

Chairman Eyes & Ears of Europe

(On air) Promotion Intensities

​10.15

Already awake? – Or: How loud should TV commercials be?

Olaf Mierau, Chief Producer Giesing-Team, Munich

Wolfgang Lechenmayr, Sound Designer Giesing-Team, Munich

​10.35

KICK – or: how you pass on the ball to women…

Zeljko Karajica, Head of Promotion Production PREMIERE WORLD, Unterföhring

​11.00Discussion

​11.30​Break
​12.00

Global Brand and Local Programming – 13th Street in Germany and Spain

Isabel Mendoza, Creative Director Universal Studios Netw., Madrid

Marcus Ammon, Director Program Universal Studios Netw., Munich

Michael Barry, Creative Director Intl. Universal Studios Netw., London

​12.45​Discussion
​13.15Lunch Break

A.I.D.A. plus

​14.30Big Brother: Bottom Line of a successful Cross Media Promotion Project

Dr. Conrad Heberling, Head of Marketing & Communication RTL II, Munich

Andreas Uiker, Head of On-Air-Promotion RTL II, Munich

​15.15New Image for the Grand Prix Eurovision de la Chanson from Sweden

John Nordling, senior partner EFTI AB, Stockholm

Björn Kusoffsky, Art Director SthlmLab®, Stockholm

​16.00​Discussion
​16.30​Break
Creative Company - Methods of Organization, Thinking and Working
​17.00​Special guest: Tim Hearn, Creative Director St. Luke's, London
​17.45​Final discussion

​18.15​End of the Conference


EEOFE

Gallery

Press

Media release from 31 August 2000

Cologne, 31.08.2000 - VISIONS 21 - The 5th International Eyes & Ears Conference and more... The fifth International Eyes & Ears Conference will take place in Cologne on 14/15 September 2000. This state-of-the-art event being staged by Eyes & Ears of Europe, the association for the design, promotion and marketing of the audio-visual media in Europe, will focus this time on the specific design, promotion and marketing potential of the old and new audio-visual media in the context of convergence and economic and cultural globalisation. more

EEOFE

Partners

The Eyes & Ears Conference 2000 is kindly supported by the Stadtsparkasse Köln (Cologne Savings Bank), AVID, RTL, Super RTL, Kabel New Media, house of promotion [hop!], CRAXX Medienproduktion and the Cologne Broadcasting Center (CBC).