5th International Eyes & Ears Conference
VISIONS 21 – 5th International Eyes & Ears Conference 14 & 15 September 2000 in Cologne
The 5th International Eyes & Ears Conference takes place in Cologne on 14 & 15 September 2000. This state-of-the-art event being staged by Eyes & Ears of Europe, the association for the design, promotion and marketing of the audio-visual media in Europe, will focus this time on the specific design, promotion and marketing potential of the old and new audio-visual media in the context of convergence and economic and cultural globalisation..
Programme
13.30 | Host Karin Sarholz, Head of Presentation WDR, Cologne |
13.45 | Welcome address Prof. Manfred Becker, Creative Director – Head of Presentation RTL, Cologne; Chairman Eyes & Ears of Europe |
14.00 | Opening words Friedrich-Erwin Schramma, 1st Mayor of the City of Cologne
|
14.15 | Prof. Dr. Helmut Thoma, Media consultant of the Prime Minister of the State of North-Rhine Westphalia, Düsseldorf |
A cross-cut | |
14.30 | Marcel Mohaupt, Head of Marketing ProSieben, Unterföhring; Co-Chairman Eyes & Ears of Europe |
| Globalisation and Convergence – A Challenge for the TV-Design? |
15.00 | What´s British today? Island TV
Design Trends Marc Ortmans, Executive Creative Director OrtmansYoung, London |
15.30 | DaimlerChrysler TV Productions GmbH – Benchmark for transnational Business TV-Presentation Mario Regorz, Head of Marketing DaimlerChrysler TV Productions GmbH, Stuttgart Oliver Christians, Head Internet Services DaimlerChrysler TV Productions GmbH, Stuttgart |
16.00 | Discussion |
16.15 | Break |
16.45 | Work in progress: The BBC News Martin Lambie-Nairn, Executive Creative Director Lambie-Nairn, London Sharon Wheeler, Director of Marketing BBC World, London |
17.30 | RTL News: Staging convergence Prof. Hans Mahr, Director of Information RTL, Cologne Ulrike Schumacher, Art Director RTL, Cologne |
18.15 | Discussion |
18.30 | Break |
Perspectives of audiovisual Creativity, Communication and Marketing in Connection with the New Media | |
19.00 | Heinz-Jörg Eberbach, Managing Director Kabel New Media Köln, Cologne Christoph Mecke, Grouphead Kabel New Media Köln, Cologne |
19.45 | Discussion |
20.15 | End of the discussion |
21.00 | Eyes & Ears Party on the
"MS Treibgut" powered by Kabel New Media Köln |
09.00 | Breakfast |
10.00 | Host Karin Sarholz, Head of Presentation WDR, Cologne Welcome address Prof. Manfred Becker, Creative Director – Head of Presentation RTL, Cologne; Chairman Eyes & Ears of Europe |
| (On air) Promotion Intensities
|
10.15 | Already awake? – Or: How loud should TV commercials be? Olaf Mierau, Chief Producer Giesing-Team, Munich Wolfgang Lechenmayr, Sound Designer Giesing-Team, Munich |
10.35 | KICK – or: how you pass on the ball to women… Zeljko Karajica, Head of Promotion Production PREMIERE WORLD, Unterföhring |
11.00 | Discussion |
11.30 | Break |
12.00 | Global Brand and Local Programming – 13th Street in Germany and Spain Isabel Mendoza, Creative Director Universal Studios Netw., Madrid Marcus Ammon, Director Program Universal Studios Netw., Munich Michael Barry, Creative Director Intl. Universal Studios Netw., London |
12.45 | Discussion |
13.15 | Lunch Break |
| A.I.D.A. plus |
14.30 | Big Brother: Bottom Line of a
successful Cross Media Promotion Project Dr. Conrad Heberling, Head of Marketing & Communication RTL II, Munich Andreas Uiker, Head of On-Air-Promotion RTL II, Munich |
15.15 | New Image for the Grand Prix
Eurovision de la Chanson from Sweden John Nordling, senior partner EFTI AB, Stockholm Björn Kusoffsky, Art Director SthlmLab®, Stockholm |
16.00 | Discussion |
16.30 | Break |
| Creative Company - Methods of Organization, Thinking and Working |
17.00 | Special guest: Tim Hearn, Creative Director St. Luke's, London |
17.45 | Final discussion |
18.15 | End of the Conference |
Gallery
Press
Media release from 31 August 2000
Cologne, 31.08.2000 - VISIONS 21 - The 5th International Eyes & Ears Conference and more... The fifth International Eyes & Ears Conference will take place in Cologne on 14/15 September 2000. This state-of-the-art event being staged by Eyes & Ears of Europe, the association for the design, promotion and marketing of the audio-visual media in Europe, will focus this time on the specific design, promotion and marketing potential of the old and new audio-visual media in the context of convergence and economic and cultural globalisation. more
Partners
The Eyes & Ears Conference 2000 is kindly supported by the Stadtsparkasse Köln (Cologne Savings Bank), AVID, RTL, Super RTL, Kabel New Media, house of promotion [hop!], CRAXX Medienproduktion and the Cologne Broadcasting Center (CBC).