8th International Eyes & Ears Conference

8th International Eyes & Ears Conference TRANSITION 21 11 & 12 September 2003 in Cologne

A fundamental structural change in the audio-visual media is under way. The economic pressure during the last two years has led to many optimisations with regard to the positioning of different programme and content providers in the competitive environment, the programme production and the multi-channel cross-media distribution. An end to this complex, economy-driven process of change is not yet in sight

Programme

Thursday, 11 September 2003

​10.00

Host Andreas Seitz, Cologne

​10.05Welcome

Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne

​10.15Greetings

Angela Spizig, Mayor of the City of Cologne

Helmut G. Bauer, Managing Director NRW Medien GmbH, Düsseldorf

10.45​

Keynote Eyes & Ears TRANSITION 21

Prof. Manfred Becker, Creative Consultant RTL Group; Chairman Eyes & Ears of Europe, Cologne

Benchmarks for Cross Media Design, Promotion & Marketing

​11.05

Starter Campaign for the Online Portal sport.de

Christoph Hammerschmidt, Senior Marketing Manager RTL NEWMEDIA, Cologne

​11.25

The WINPIN Campaign

Andreas Dürr, Brand Manager ProSieben, Unterföhring

Frederic Westerberg, Managing Director Brand New World, Munich

​11.45

TOGGO – The Federal Cartoon Elections

Oliver Eckart, Head of Marketing & Brand Management Super RTL, Cologne

​12.05​Discussion
​12.20​Break
EU = 15 + 10
​12.40

Panel

Christoph Lanz, TV Director DW-TV, Deutsche Welle Berlin

Claus Grimm, Head of Promotion & Design

DW-TV, Deutsche Welle Berlin

Agnieszka Kryngiel, Producer On-Air Promotion

TVP2 Telewizja Polska Program 2, Warsaw

Márta Rapai, Deputy Director of International Relations MTV Magyar Televízió, Budapest

​13.25​Discussion
​13.40​Lunch Break
Type as a Challenge in the Moving Image
​14.4040 Years of ZDF Type

Horst Schick, Corporate Designer ZDF, Mainz

​15.00Typographic Differentiation in the Context of Brand Entertainment

Lars Wagner, Creative Director, Munich

​15.20

Developing Type on the Tightrope Between

Target Group Affinity & CI Requirements

Guido Kurz, Creative Director Super RTL, Cologne

Guido Schneider, BRASS_FONTS, Cologne

​15.40Discussion
​15.55​Break
Grand Design for Special Interest Offers and for Small Markets?
​16.15Bible TV

Heidi Lorei, Media Consulting, Management & Production, Essen

Thomas Junk, freelance art director, Wuppertal

​16.35ATV+

Martin Haertlein, Head of On-Air-Promotion ATV+, Vienna

Jörg Zuber, Managing Director El Cartel, Munich

Klaus Schäfer, Managing Director Image Plus Media & El Cartel, Cologne/Munich

​16.55JIMtv

Sven Mastbooms, Creative Director Seven Productions, Antwerp

​17.15​Discussion
​17.30​Break
Brand Differentiation in Subscription TV
​17.50Panel

Zeljko Karajica, Manager Creative Services Premiere, Unterföhring

Corinna Scholz, Programme Director Universal Studios Networks Germany, Munich

Marcus Ammon, Managing Director MGM Networks (Germany) GmbH, Ismaning

Michael Kreissl, Managing Director Buena Vista Germany, Ismaning

​18.35​Discussion
​18.50​Break
Key Success Factor Viewser Involvement?
​19.10Get the Clip

Patrick Kast, Art Director VIVA, Cologne

Tobias Trosse, Programme Manager VIVA Plus, Cologne

​19.30Bro'Sis & No Angels – Media Brands on the www.

Prof. Björn Bartholdy, Managing Director verytv, Cologne

​19.50Relaunch www.eeofe.org

Heinz-Jörg Eberbach, Manager BBDO InterOne, Cologne

Christoph Mecke, Head of Creation BBDO InterOne, Cologne

​20.10​Discussion
​20.30​End of the first day
​21.00Eyes & Ears Chill Out – Food, Drinks & Music


Friday, 12 September 2003

​08.30

Get Together - Breakfast

​08.55Host Andreas Seitz, Cologne

Love is on the Air...

​09.00

jac – The Gay Channel

Markus Weigl, student IMG - Fachhochschule Mainz

​09.20

Amor – The Series

Marc Lepetit, freelance producer, Ludwigsburg

​09.40Pawlow's Cargo & "I Don't Mind"

Anja Rosin, freelance editor, Munich

​10.003 – Love is the Thief

Dirk Lehner, freelance media designer, Wuppertal

​10.20Discussion
​10.35​Break

TV Design – How Relevant as a Competitive Advantage?

​10.55

3sat

Andreas Reinberger, Head of On-Air-Promotion 3sat, Mainz

Jörg Siebald, Head of Graphics 3sat, Mainz

​11.15

WDR

Karin Sarholz, Head of Presentation/Programme Design

WDR Fernsehen, Cologne

Michael Freiwald, Head of Graphic Design

WDR Fernsehen, Cologne

Mario Dublanka, Head of Design/Design Service in the Décors and Costumes WDR Fernsehen, Cologne

​11.35MDR

Klaus Schuntermann, Chief Designer/Art Director MDR Fernsehen, Leipzig

​11.55Discussion
​12.10​Lunch Break
Audio-visual – Visual-audio?
​Host Olaf Mierau, CEO/Chief Producer Giesing-Team Tonproduktionen, Munich
​13.10The Audio Story of the German Federal Election 2002

Anselm C. Kreuzer, composer & music scholar, Cologne

​13.30Just Press Record…

Stephen Emmer, CEO/Creative Director eStation, Hilversum

​13.50One Audio Design for 30 Languages?

Miodrag Soric, Editor-in-chief Foreign Languages DW Radio, Deutsche Welle Bonn

​14.10Sound Design or Composition?

Hans Bos, Managing Creative Director Soundscape Music Productions, Hilversum

​14.30​Discussion
​14.45​Break
Perspectives of Media Marketing via Mobile Services
​15.05TV Stations & Mobile Services

Andreas Varesi, Director Strategic Messages Siemens mobile, Munich

​15.25Universal Studios Networks Mobile

Niklas Friedrichsen, Deputy Managing Director Universal Studios Networks Germany, Munich

​15.45MCAST – Mobile Phones as Multimedia Machines

Guido Baumhauer, Head of DW-Online, Deutsche Welle Bonn

Wilfried Runde, Project Manager/Editor DW-Online, Deutsche Welle Bonn

​16.05​Discussion
​16.20​Break
Special Ads Designed to Optimize Awareness...
​16.40Games Promotion in 13TH STREET

Robert Kraus, Head of Advertising Times Sales Universal Studios Networks Germany, Munich

​17.00VIP – Product Spectrums in the Brand World of HSE

Malte Hildebrandt, Director Marketing & Sales/Programme Home Shopping Europe, Ismaning

​17.20Above the Boredom Line...

Tim Stickelbrucks, Account Director BBDO InterOne München

​17.40​Final discussion
​18.00End of the Eyes & Ears Conference 2003


EEOFE

Gallery

Press

Media release from 15 September 2003

Cologne, 15.09.03 - Against the background of the growing significance of design, promotion and marketing in the audio-visual media, the 8th International Eyes & Ears Conference 2003 took place on 11th and 12th September in Cologne. The international convention organized by Eyes & Ears of Europe, the Association for the Design, Promotion and Marketing of Audiovisual Media, had the motto TRANSITION 21. About 300 participants followed the presentations of more than 50 professionals from the areas of TV, film, radio, internet, mobile, games and events. more

Media release from 19 August 2003

Cologne, 15.08.03 - 8th International Eyes & Ears Conference TRANSITION 21 on 11th and 12th September 2003 in Cologne. A fundamental structural change in the audio-visual media is under way. The economic pressure during the last two years has led to many optimisations with regard to the positioning of different programme and content providers in the competitive environment, the programme production and the multi-channel cross-media distribution. An end to this complex, economy-driven process of change is not yet in sight. more

EEOFE

Partners

This year's Eyes & Ears Conference was supported by: RTL Television, Super RTL, BBDO InterOne, CBC Cologne Broadcasting Center, DW Deutsche Welle, CRAXX Medienproduktion, Avid, Siemens mobile, QSC, NRW Medien GmbH, The City of Cologne and RTL CREATION.