8th International Eyes & Ears Conference
8th International Eyes & Ears Conference TRANSITION 21 11 & 12 September 2003 in Cologne
A fundamental structural change in the audio-visual media is under way. The economic pressure during the last two years has led to many optimisations with regard to the positioning of different programme and content providers in the competitive environment, the programme production and the multi-channel cross-media distribution. An end to this complex, economy-driven process of change is not yet in sight
Programme
08.30 | Get Together - Breakfast |
08.55 | Host Andreas Seitz, |
| Love is on the Air...
|
09.00 | jac – The Gay Channel Markus Weigl, student IMG - Fachhochschule Mainz |
09.20 | Amor – The Series Marc Lepetit, freelance producer, |
09.40 | Pawlow's Cargo & "I
Don't Mind" Anja Rosin, freelance editor, |
10.00 | 3 –
Love is the Thief Dirk Lehner, freelance media designer, Wuppertal |
10.20 | Discussion |
10.35 | Break |
| TV Design – How Relevant as a Competitive Advantage? |
10.55 | 3sat Andreas Reinberger, Head of On-Air-Promotion 3sat, Jörg Siebald, Head of Graphics 3sat, |
11.15 | WDR Karin Sarholz, Head of Presentation/Programme Design WDR Fernsehen, Michael Freiwald, Head of Graphic Design WDR Fernsehen, Mario Dublanka, Head of Design/Design Service in the Décors and Costumes
WDR Fernsehen, |
11.35 | MDR Klaus Schuntermann, Chief Designer/Art Director MDR Fernsehen, Leipzig |
11.55 | Discussion |
12.10 | Lunch Break |
| Audio-visual – Visual-audio? |
| Host Olaf
Mierau, CEO/Chief Producer Giesing-Team Tonproduktionen, |
13.10 | The Audio Story of the
German Federal Election 2002 Anselm C. Kreuzer, composer & music scholar, |
13.30 | Just Press Record… Stephen Emmer,
CEO/Creative Director eStation, |
13.50 | One Audio Design for 30
Languages? Miodrag Soric, Editor-in-chief Foreign Languages DW Radio, Deutsche Welle |
14.10 | Sound Design or Composition? Hans Bos, Managing
Creative Director Soundscape Music
Productions, |
14.30 | Discussion |
14.45 | Break |
| Perspectives of Media Marketing via |
15.05 | TV
Stations & Mobile Services Andreas Varesi, Director Strategic Messages Siemens mobile, |
15.25 | Universal Studios Networks Niklas Friedrichsen, Deputy Managing Director Universal Studios Networks |
15.45 | MCAST – Mobile Phones as
Multimedia Machines Guido Baumhauer, Head of DW-Online, Deutsche Welle Bonn Wilfried Runde, Project Manager/Editor DW-Online, Deutsche Welle Bonn |
16.05 | Discussion |
16.20 | Break |
| Special Ads Designed to Optimize Awareness... |
16.40 | Games
Promotion in Robert Kraus, Head of Advertising Times Sales Universal Studios Networks |
17.00 | VIP –
Product Spectrums in the Brand World of HSE Malte Hildebrandt, Director Marketing & Sales/Programme Home Shopping |
17.20 | Above the Boredom Line... Tim Stickelbrucks, Account Director BBDO InterOne München |
17.40 | Final discussion |
18.00 | End of the Eyes & Ears Conference 2003 |
Gallery
Press
Media release from 15 September 2003
Cologne,
Media release from 19 August 2003
Cologne, 15.08.03 - 8th
International Eyes & Ears Conference TRANSITION 21 on 11th
and
Partners
This year's Eyes & Ears Conference was supported
by: RTL Television, Super RTL, BBDO InterOne,