9th International Eyes & Ears Conference

IMPACT 21 – 9th International Eyes & Ears Conference on 16 & 17 September 2004 in Cologne

IMPACT 21 is the motto of this year’s 9th International Eyes & Ears Conference on 16 & 17 September 2004 in Cologne. Organizer of the 9th International Eyes & Ears Conference is Eyes & Ears of Europe, the Association for Design, Promotion and Marketing of Audiovisual Media e.V..

Programme

Thursday, 16 September 2004

​10.30

Host Andreas Seitz, Cologne

​10.35

Welcome

Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne

​10.45

Greetings

Manfred Wolf, Mayor of the City of Cologne

10.55​

Keynote IMPACT 21

Prof. Manfred Becker, Creative Consultant RTL Group; Chairman Eyes & Ears of Europe, Cologne

Critical Success Factors of Media-Design-Management for Complex Worlds of Brands

​11.15

The Brand-World of ARD

Regina Tamm, Head of ARD Design & Presentation – Erstes Deutsches Fernsehen, Munich

​11.35

RBB – Discovering, Surprising, Moving

Stephan Abarbanell, Head of Programme Management RBB Television, Potsdam

Wolfgang Schatton, Head of Programme Presentation / On-Air Design RBB, Potsdam

​11.55

All over the world – One Global Identity

Walter Puschacher, Creative Director Europe, Asia & Middle East Walt Disney International Television, London

​12.15Sat.1 shows `em all

Barbara Simon, ProSiebenSat.1 Produktion, Head of Creative Solutions Department, Unterföhring/Berlin

Lars Wagner, Business Director Bruce Dunlop & Associates, Munich

​12.35​Discussion
​12.45Lunch Break

Particularities of Brand Extensions into www.

​14.00Specifics of Brand Communication in the www.

Henning Grote, Senior Content Developer BBDO InterOne, Berlin

​14.20TV5.org

Hélène Zemmour, Deputy Director Interactive TV5, Paris

Claude Vittiglio, Reporter Multimedia TV5, Paris

​14.40Success Factors of Online Games for Children

Daria Grevel, Head of www.toggo.de Super RTL, Cologne

​15.00​Discussion
​15.10Break
Mentality-driven Design-Differentiation in Regional Europe
​15.30

Sky Italia vs. iTV – News-Design in Comparison

Martin Poole, Marketing Director Bruce Dunlop & Associates, London

​15.50

ARTE – I have never seen it this way

Henri L'Hostis, Head of Operations ARTE, Strasbourg

Michel Goldschmidt, Art Director ARTE, Strasbourg

​16.10

JIM TV – More than music

Sven Mastbooms, Creative Director Seven Productions, Antwerp

16.30Discussion
​16.40​Break
Audiotainment Special
​17.00

Inspired by Music – Music for Lead-ins

Carsten Rocker, freelance composer, Cologne; Lecturer Filmhaus Köln & University Oldenburg

​17.20brand-new – Content-based Realtime Animation

Wolfram Zwanziger, Student Bergische Universität Wuppertal

Jens Hafemann, freelance composer, Cologne

Ralf Lobeck, Lecturer Bergische Universität Wuppertal

​17.40Consistent Branding through Sound

Stephen Emmer, CEO/Creative Director eStation, Hilversum

​18.00Sky Italia sounds like...

Hans Bos, Senior Composer & Managing Director Soundscape Music & SoundDesign, Hilversum

​18.20

Off the track : Next generation entertainment –

TRACE.TV Germany & tv c/o pop

Sylvie Kleindienst, Producer Biz.Quit entertainment (tv c/o pop), Cologne

George Boskamp, Programme Director TRACE.TV Germany, Cologne

Wolf Ehrhardt, CEO BizQuit, Cologne

​18.40​Discussion
​18.50​Break
Eyes & Ears Junior Highlights 2004 I
​19.10

The Storm – A Music Clip

Thomas Bedenk, Student Georg-Simon-Ohm-Fachhochschule Nuremberg

​19.30Corporate Design & Music Clip for 'Entire Human Race'

Frank Zerban, Graduate Filmakademie Baden-Württemberg, Ludwigsburg

​19.50Peacemaker – A Machinima Music Clip

Rodrigo Olmos, Graduate KISD – Köln International School of Design, Cologne

Axel Schmidt, Graduate KISD – Köln International School of Design, Cologne

​20.10​Discussion
​20.30

End of the first day

​21.00Eyes & Ears Chill out – Food, drinks & music


Friday, 17th September 2004

​09.00

Get together – Breakfast

​09.25

Host Andreas Seitz, Cologne

Eyes & Ears Junior Highlights 2004 II
​09.30TERRAVISTA – Concept for an International Culture Channel

Gregor von Sivers, Graduate IMG – Institut für Mediengestaltung, Fachhochschule Mainz

​09.50Life performance – Constantly Variable Design

Eugen Pflüger, Graduate Filmakademie Baden-Württemberg, Ludwigsburg

​10.10

MOVE ? – An Experimental Social Clip

Christian T. Remiger, Graduate Filmakademie Baden-Württemberg, Ludwigsburg

​10.30​Discussion

10.40​Break

Best of Social Advertising & Campaigning
​11.00

Neighbours in Emergency & Light in the Darkness

Martin Rothmayer, Head of On-Air Promotion ORF, Vienna

​11.20

RED NOSE DAY

Martina Hildebrandt, Senior Productmanager ProSieben, Unterföhring

​11.40

Bob supports Kindergartens

Anke Stein, Head of Marketing & Brand Management Super RTL, Cologne

Ariane Hilgefort, Eventmanager Super RTL, Cologne

​12.00

RTL Fund-Raising Marathon

Wolfram Kons, Presenter RTL Television, Cologne

​12.20​Discussion
​12.30Lunch Break

Strategic Windows for Mobile Entertainment & Marketing

​13.45Audience Relationship Management – Turning Viewers into Clients

Frederic Westerberg, Managing Director Brand New World, Munich

​14.05

Mobile Business from an Agency's Standpoint

Martin Hubert, CEO BBDO InterOne, Munich

​14.25

Entertainment "to go" – Mobile Marketing in the Provider's Perspective

Dirk Uhlemann, CTO MIDRAY, Cologne

​14.45Goldmine or Backfire – The Future of Mobile TV

Dirk Böhm, Head of Communications/Corporate Speaker Universal Studios Networks Germany, Munich

​15.05​Discussion
​15.15​Break

Concrete Perspectives of TV-based Interactive Offers

​15.35

Perspectives of TV

Prof. Björn Bartholdy, Managing Director verytv, Cologne;

Professor for AV Design KISD – Köln International School of Design, Cologne

​15.55Sport Betting & Lotto at Premiere

Marc Adam, Head of Interactive Business Premiere, Unterföhring

​16.15Super RTL FUN-NIGHT

Michael Stricker, Head of Controlling Super RTL, Cologne

Michael Werber, Director Business Affairs FiveWorks, Munich

​16.35VIVA PLUS – You Decide!

Tobias Trosse, Director Program & Production VIVA PLUS, Cologne

Susanne Lüchtrath, Managing Director Creation FEEDMEE Design, Cologne

Anton Riedel, Managing Director Creation FEEDMEE Design, Cologne

​16.55​Discussion
Special Guest
​17.05

Greetings

Alexandra Ohlsen, Programme Manager Media Design Producing ifs internationale filmschule köln, Cologne

​17.10

Film-Trailers, or: The Art of Getting Y(o)u into the Mood…

Garson Yu, Creative Director yU + co, Los Angeles

​17.35Final discussion
​17.45

End of the Eyes & Ears Conference 2004



EEOFE

Gallery

Press

Media release from 14. September 2004

Garson Yu – Special Guest at IMPACT 21 – 9th International Eyes & Ears Conference on 16 & 17 September 2004 in Cologne. more

Media release from 19 July 2004

IMPACT 21 is the motto of this year’s 9th International Eyes & Ears Conference on 16 & 17 September 2004 in Cologne. Organizer of the 9th International Eyes & Ears Conference is Eyes & Ears of Europe, the Association for Design, Promotion and Marketing of Audiovisual Media e.V.. more

EEOFE

Partners

The partners of IMPACT 21 – 9th International Eyes & Ears Conference are: RTL Television, Super RTL, BBDO InterOne, CBC Cologne Broadcasting Center, CRAXX Medienproduktion, RTL CREATION, ifs internationale filmschule köln, Avid, Siemens mobile, MediaMBA/MediaBBA of Steinbeis-Hochschule Berlin and the City of Cologne.

EEOFE