10th International Eyes & Ears Conference
INTEGRATION 21 - 10th Eyes & Ears Conference 22 & 23 September 2005 in Cologne
INTEGRATION
21 is the motto of the 10th Eyes & Ears Conference on 22 &
Programme
10.30 | Host Andreas Seitz, Cologne |
10.35 | Welcome Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne |
10.45 | INTEGRATION 21 – Panel Karin Sarholz, Head of Presentation/Programme Design WDR Fernsehen, Cologne Barbara Simon, Creative Director NBC UNIVERSAL Global Networks Germany, Munich Dr. Nicoletta Torcelli, Editor Programme Promotion ARTE, Strasbourg Prof. Björn Bartholdy, Professor for AV-Design KISD – Köln International School of Design, Cologne Prof. Manfred Becker, Creative Consultant RTL Group, Cologne Heinz-Jörg Eberbach, Managing Director Interone Köln, Cologne Zeljko Karajica, Managing Director CREATION CLUB, Unterföhring Prof. Mag. Gustav Lohrmann, GAD/Head of Art Direction ORF, Vienna Lars Wagner, Channel Manager Discovery Communications Germany, Munich
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| Which stars does a brand need? |
11.50 | VOX – Continuity in brand strategy Dirk Lüninghake, Marketing VOX, Cologne |
12.10 | Everything
TOGGO at Super RTL Jin Choi, Director Sales & Marketing Super RTL, Cologne |
12.30 | ProSieben – We love to entertain you Malte Hildebrandt, Head of Marketing ProSieben, Munich Markan Karajica, Head of Creative Solutions Department ProSiebenSat.1 Produktion, Munich/Berlin |
12.50 | Discusssion |
13.00 | Lunch break |
| Global brands in the European territory |
14.00 | DAS VIERTE – Hollywood comes to Germany Barbara Simon, Creative Director NBC UNIVERSAL Global Networks Germany, Munich |
14.20 | The Hallmark Channel Martin Poole, Sales & Marketing Director Bruce Dunlop & Associates, London |
14.40 | DISCOVERY HISTORY Lars Wagner, Channel Manager Discovery Communications Germany, Munich Paul Awe, Marketing & Sales Manager Bruce Dunlop & Associates, Munich |
15.00 | Discussion |
15.10 | Break |
| At the zero-point of the HDTV world? |
15.30 | Discovery HD – Documentations in a new dimension Lars Wagner, Channel Manager Discovery Communications Germany, Munich |
15.50 | The virtual studio in HD Gert Zimmermann, Head of Programme Operation PLAZAMEDIA, Ismaning |
16.10 | Deeper, sharper & more differentiated Zeljko Karajica, Managing Director CREATION CLUB, Unterföhring |
16.30 | Discussion |
16.40 | Break |
| Language & text in the context of on-air promotion |
17.00 | Comprehensible
in any language – Copywriting for a worldwide programme Claus Grimm, Head of Promotion & Design DW-TV Deutsche Welle, Berlin |
17.20 | From duty to freestyle –
Language & text in trailers Susanne Mikulski, Copywriter RTL CREATION, Cologne |
17.40 | Text, pictures, sounds – A
relationship of accomplices Dr. Nicoletta Torcelli, Editor Programme Promotion ARTE, Strasbourg |
18.00 | Discussion |
18.10 | Break |
| Criteria for strategically relevant audio design |
18.30 | ARTE – I never heard it that way Karl Weege, Sound Director ARTE, Strasbourg |
18.50 | The audio-check for TV stations Stephen Emmer, Managing & Creative Director eStation, Hilversum |
19.10 | Audio between brand entertainment & storytelling Carsten Rocker, Freelance Composer & Lecturer for Film Music at Filmhaus Köln and the University of Oldenburg Anselm C. Kreuzer, Freelance Composer & Musicologist, Cologne |
19.30 | Discussion |
20.00 | End of the first day |
20.30 | Chill out in the ifs internationale filmschule köln |
09.00 | Get together |
09.15 | Host Andreas Seitz, Cologne |
| Eyes & Ears Junior Highlights 2005 |
09.20 | 70
years of television in Germany Tidi von Tiedemann, Graduate IMG – Institute for Media Design, University of Applied Sciences Mainz Johannes Hesler, Graduate IMG – Institute for Media Design, University of Applied Sciences Mainz
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09.40 | A typographic time travel – Fonts of the 50's Sonja Dürscheid, Graduate University of Applied Sciences Hamburg |
10.00 | Snatching for effects Wolfram Zwanziger, zwonull.com; Graduate Bergische Universität Wuppertal |
10.20 | NITESHIFT – Concepts for interactive late night shows Birgit Brückl, Graduate University of Applied Sciences Augsburg Ferdinand Weinrother, Graduate University of Applied Sciences Augsburg |
10.40 | Discussion |
10.50 | Break |
| Mobile Entertainment I |
11.10 | Key success factors for mobile formats Patrick Wirtz, Sales Director dtms, Mainz Olaf Laber, Media Consultant dtms, Mainz |
11.30 | Football, the king of sports – The Bundesliga mobile Marcus Hochhaus, Head of Business Development & New Media PLAZAMEDIA, Ismaning |
11.50 | Asia – The unkown role model Henning Ralf, Senior Consultant Mobile Solutions Interone Worldwide, Hamburg |
12.10 | Discussion |
12.20 | Lunch Break |
| Branded Advertainment |
13.20 | The future of audiovisual promotion Oliver Hack, Managing Director BM8, Hamburg |
13.40 | eva
gronbach – myfile Arne Clasvogt, Managing Director Biz.Quit, Cologne |
14.00 | Discussion |
14.10 | Break |
| Mobile Entertainment II |
14.30 | Flexible business models for mobile entertainment Kim Onneken, Senior Product Manager Content Services MIDRAY, Cologne |
14.50 | Close encounters – The
future of film promotion Stefan Wolters, Group Head Interone Worldwide, Cologne |
15.10 | Discussion |
15.20 | Break |
| Trailer Design between cliché and innovation |
15.40 | RTL Eventkino Ulrike Schumacher, Creative Director Design RTL CREATION, Cologne |
16.00 | Sci Fi – Look into the
future Christian Felder, Managing Director sub:line, Munich |
16.20 | Final discussion |
17.00 | End of the Eyes & Ears Conference 2005 – INTEGRATION 21 |
Gallery
Press
Media release from 1 September 2005
Cologne, 01.09.05 – INTEGRATION
21 is the motto of the 10th Eyes & Ears Conference on 22 &
Partners
The partners of INTEGRATION 21 – 10th Eyes & Ears Conference are RTL Television, Super RTL, Interone Worldwide, CBC Cologne Broadcasting Center, CRAXX Medienproduktion, RTL CREATION, ifs internationale filmschule köln, DISCOVERY CHANNEL, MIDRAY, DMC, Avid, Siemens, VFFVmedia und die Stadt Köln.