11th International Eyes & Ears Conference

11th Eyes & Ears Conference 14 & 15 September 2006 in Cologne

Interactive media perspectives as well as interconnected design and marketing solutions were the main subjects of the 11th Eyes & Ears Conference CREATION 21. This year again, Eyes & Ears of Europe, the association for the design, promotion and marketing of audiovisual media, had invited about 50 international speakers. By means of case studies and during practical discussions, they presented the latest developments in the audiovisual media sector and discussed the most promising opportunities for the business.

Programme

Thursday, 14 September 2006
10.00

Host Andreas Seitz, Cologne

10.05

Welcoming & programme

Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne

10.15Welcoming address

Elfi Scho-Antwerpes, Deputy Mayor of the City of Cologne

Everything for the Brand? – New Station CD's

10.25

RTL

Ulli Schumacher, Creative Director Design RTL CREATION, Cologne

Ilona Hellmiß, Art Director RTL CREATION, Cologne

10.45

tvbrussel

Geert De Wael, Commercial Director tvbrussel, Brussels

Walter Van Cleynenbreugel, Creative Director & Managing Partner MONODOT, Brussels

Els Vande Kerckhove, Graphic Designer Something Els, Brussels

11.05

ITV network

Jeff Conrad, Head of Design Red Bee Media, London

11.25Discussion
11.35Break
Interactive Design, Promotion & Branding
11.55

TV is dead, long live TV

Sven Mastbooms, Creative Director SEVEN, Mechelen

12.15

Interactive TV in Austria

Hans Hrabal, Co-ordinator Digital TV ORF, Vienna

Mag. Michael Huber, Chief Designer ORF, Vienna

12.35

New ways in marketing motion pictures

Marcel Mohaupt, Marketing Director Twentieth Century Fox of Germany, Frankfurt/Main

12.55Discussion
13.05Break

One World Cup is Not Like the Other – Network Differentiation By Means of On-Air Design & Promotion

14.30

Keynote: The media event FIFA World Cup 2006

Sebastian Hellmann, Sports Presenter Premiere, Unterföhring

14.45

'WM for the Girls' on ProSieben

Malte Hildebrandt, Head of Marketing ProSieben, Munich

15.05

Even without a team, always after the ball with ORF

Martin Rothmayer, Head of On-Air Promotion ORF, Vienna

15.25

On the way to the World Cup 2006 with the SF

Patrick Arnecke, Head of Design Schweizer Fernsehen, Zurich

Alexander Marchet, Head of On-Air Promotion Schweizer Fernsehen, Zurich

15.45

Premiere – All games, all goals

Zeljko Karajica, Managing Director CREATION CLUB, Unterföhring

16.00Discussion
16.10Break

Information Design for TV –

How Theatrical Can, Might or Should It Be?

16.30Stay local, act global – DW-TV information design

Dagmar Engel, Editor-in-Chief DW-TV Deutsche Welle, Berlin

Claus Grimm, Head of Promotion & Design DW-TV Deutsche Welle, Berlin

16.50

The SF news set

Alex Hefter, Creative Director Schweizer Fernsehen, Zurich

17.10

Audio design & composition for information formats

Stephen Emmer, Managing & Creative Director eStation, Hilversum

17.30

Bundesliga – The brand

Jörg Westfeld, Planning Director/Campaign Manager ProSiebenSat.1 Produktion, Berlin/Munich

Stefan Stöckle, Art Director On-Air Design ProSiebenSat.1 Produktion, Berlin/ Munich

17.50The perfect moment – ZDF sports design

Horst Schick, Head of Corporate Design ZDF, Mainz

Simon Mayer, Head of Design ACHT FRANKFURT, Frankfurt/Main

18.10Discussion
18.20Break
Eyes & Ears Special
18.40

The Netocrats

Alexander Bard, Futurologist, Stockholm

Jan Söderqvist, Media Theorist, Stockholm

19.25Discussion
20.00

End of the first day

21.00Eyes & Ears Get together


Friday, 15 September 2006

09.30Get together
09.45

Host Andreas Seitz, Cologne

09.50

Welcoming & Programme

Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne

Design, Promotion & Branding for Mobile TV?

Host Andreas Varesi, Munich

10.00

Panel

Christof Mecke, Executive Creative Director Interone Worldwide, Hamburg

Wilfried Runde, Head of Project/Distribution Department Deutsche Welle, Bonn

Marcus Hochhaus, Head of Business Development & New Media PLAZAMEDIA, Ismaning

Prof. Björn Bartholdy, Professor for AV Design KISD – Köln

International School of Design, Cologne

Dirk Figge, New Business Executive Media & Entertainment MIDRAY, Cologne

10.45Discussion
10.55Break

TV/Media Brands – Real Potential for Further Sources of Income?

11.15'Schmeckt nicht, gibt's nicht' at VOX

Marina Beutner, Head of Marketing VOX, Cologne

11.35Super RTL – How TOGGO are you?

Matthias Kappeler, Head of Marketing & Brand Management Super RTL, Cologne

11.55

'WE LOVE' on ProSieben

Andreas Dürr, Head of Brand Management & Art Direction ProSieben, Munich

12.15Discussion
12.25Lunch break

Which Kind of Sound Really Turns a Station & a Programme distinctive?

13.30

Audio design & composition as a differentiation factor

Alexander Nijmolen, Managing Director Ala Kondre, Leiden

Justin Billinger, Composer Billinger & Marsman, Amsterdam

13.50

Sound design by means of creative exchange

Klaus W Schuntermann, Chief Designer/Art Director MDR Fernsehen, Leipzig

Anselm C. Kreuzer, Freelance Composer & Musicologist, Cologne

14.10

The acoustic identity of ProSieben

Maximilian Kock, Executive Producer Audiodesign ProSiebenSat.1 Produktion, Munich

14.30Discussion
14.40Break

Other Ways of Story Telling in On-Air Promotion

15.00

Resaddled – About cowboys, indians & treasure hunters

Karin Sarholz, Head of Presentation & Programme Design WDR Fernsehen, Cologne

Michael Worringen, Deputy Head of Programme Design WDR Fernsehen, Cologne

15.20Creative on-air tools: Getting the message across

Andreas Lechner, Head of On-Air Promotion NBC UNIVERSAL Global Networks Germany, Munich

15.40TEEVEE FX

Susanne Lüchtrath, Managing Director Creation FEEDMEE DESIGN, Cologne

Anton Riedel, Managing Director Creation FEEDMEE DESIGN, Cologne

16.00Discussion
16.10Break
Eyes & Ears Special
Host Prof. Manfred Becker, Creative Consultant RTL Group, Cologne
16.30

Design, promotion & branding in the cross media context

Cristián Jofré, Senior Vice President, Marketing & Creative Director MTV Networks International, London

Hermann Vaske, Author, Director & Producer Hermann Vaske's Emotional Network, Frankfurt/Main

17.15

Final discussion

18.00End of the Eyes & Ears Conference 2006 – CREATION 21



EEOFE

Gallery

Press

Media release from 20 September 2006

Cologne, 09/20/06 – Approx. 250 industry professionals from Estonia, Sweden, Great Britain, Belgium, the Netherlands, Austria, Switzerland, France, Spain, Greece, Cyprus, Slovakia, Hungary, Bulgaria and Germany met on the 11th Eyes & Ears Conference CREATION 21 for a multi-faceted exchange on the latest developments and future opportunities in the areas of design, promotion and marketing for audiovisual media.​ more

EEOFE

Partners

Partners of the 11th Eyes & Ears Conference CREATION 21 were RTL CREATION, Super RTL, CRAXX Medienproduktion, DAS VIERTE – WIR SIND HOLLYWOOD, 13TH STREET, Sci Fi, Interone Worldwide, FEEDMEE DESIGN, Avid, Siemens, VFFVmedia and the City of Cologne.