11th International Eyes & Ears Conference
11th Eyes & Ears Conference 14 & 15 September 2006 in
Interactive
media perspectives as well as interconnected design and marketing solutions
were the main subjects of the 11th Eyes & Ears Conference CREATION 21. This
year again, Eyes & Ears of
Programme
10.00 | Host Andreas Seitz, |
10.05 | Welcoming & programme Wout Nierhoff, CEO Eyes & Ears of |
10.15 | Welcoming address Elfi Scho-Antwerpes, Deputy Mayor of the City of |
Everything for the Brand? – New Station CD's | |
10.25 | RTL Ulli Schumacher, Creative Director Design RTL CREATION, Ilona Hellmiß, Art Director RTL CREATION, |
10.45 | tvbrussel Geert De Wael, Commercial Director tvbrussel, Brussels Walter Van Cleynenbreugel, Creative Director & Managing Partner MONODOT, Brussels Els Vande Kerckhove, Graphic Designer Something Els, Brussels |
11.05 | ITV network Jeff Conrad, Head of Design Red Bee Media, |
11.25 | Discussion |
11.35 | Break |
Interactive Design, Promotion & Branding | |
11.55 | TV is dead, long live TV Sven Mastbooms, Creative Director SEVEN, Mechelen |
12.15 | Interactive TV in Hans Hrabal, Co-ordinator Digital TV ORF, Mag. Michael Huber, Chief Designer ORF, Vienna |
12.35 | New ways in marketing motion pictures Marcel Mohaupt, Marketing Director Twentieth Century Fox of |
12.55 | Discussion |
13.05 | Break |
One World Cup is Not Like the Other – Network Differentiation By Means of On-Air Design & Promotion | |
14.30 | Keynote: The media event FIFA World Cup 2006 Sebastian Hellmann, Sports Presenter Premiere, Unterföhring |
14.45 | 'WM for the Girls' on ProSieben Malte Hildebrandt, Head of Marketing ProSieben, |
15.05 | Even without a team, always after the ball with ORF Martin Rothmayer, Head of On-Air Promotion ORF, |
15.25 | On the way to the World Cup 2006 with the SF Patrick Arnecke, Head of Design Schweizer Fernsehen, Zurich Alexander Marchet, Head of On-Air Promotion Schweizer Fernsehen, |
15.45 | Premiere – All games, all goals Zeljko Karajica, Managing Director CREATION CLUB, Unterföhring |
16.00 | Discussion |
16.10 | Break |
Information Design for TV – How Theatrical Can, Might or Should It Be? | |
16.30 | Stay local, act global – DW-TV information design Dagmar Engel, Editor-in-Chief DW-TV Deutsche Welle, Claus Grimm, Head of Promotion & Design DW-TV |
16.50 | The SF news set Alex Hefter, Creative Director Schweizer Fernsehen, Zurich |
17.10 | Audio design & composition for information formats Stephen Emmer, Managing & Creative Director eStation, |
17.30 | Bundesliga – The brand Jörg Westfeld, Planning Director/Campaign Manager ProSiebenSat.1 Produktion, Berlin/Munich Stefan Stöckle, Art Director On-Air Design ProSiebenSat.1 Produktion, Berlin/ Munich |
17.50 | The perfect moment – ZDF sports design Horst Schick, Head of Corporate Design ZDF, Simon Mayer, Head of Design ACHT |
18.10 | Discussion |
18.20 | Break |
Eyes & Ears Special | |
18.40 | The Netocrats Alexander Bard, Futurologist, Jan Söderqvist, Media Theorist, |
19.25 | Discussion |
20.00 | End of the first day |
21.00 | Eyes & Ears Get together |
09.30 | Get together |
09.45 | Host Andreas Seitz, |
09.50 | Welcoming & Programme Wout Nierhoff, CEO Eyes & Ears of |
Design, Promotion & Branding for | |
Host Andreas Varesi, | |
10.00 | Panel Christof Mecke, Executive Creative Director Interone Worldwide, Hamburg Wilfried Runde, Head of Project/Distribution Department Deutsche Welle, Bonn Marcus Hochhaus, Head of Business Development & New Media PLAZAMEDIA, Ismaning Prof. Björn Bartholdy, Professor for AV Design KISD – Köln International Dirk Figge, New Business Executive Media & Entertainment MIDRAY, |
10.45 | Discussion |
10.55 | Break |
TV/Media Brands – Real Potential for Further Sources of Income? | |
11.15 | 'Schmeckt nicht, gibt's nicht' at VOX Marina Beutner, Head of Marketing VOX, |
11.35 | Super RTL – How TOGGO are you? Matthias Kappeler, Head of Marketing & Brand Management Super RTL, |
11.55 | 'WE LOVE' on ProSieben Andreas Dürr, Head of Brand Management & Art Direction ProSieben, |
12.15 | Discussion |
12.25 | Lunch break |
Which Kind of Sound Really Turns a Station & a Programme distinctive? | |
13.30 | Audio design & composition as a differentiation factor Alexander Nijmolen, Managing Director Ala Kondre, Leiden Justin Billinger, Composer Billinger & Marsman, Amsterdam |
13.50 | Sound design by means of creative exchange Klaus W Schuntermann, Chief Designer/Art Director MDR Fernsehen, Leipzig Anselm C. Kreuzer, Freelance Composer & Musicologist, |
14.10 | The acoustic identity of ProSieben Maximilian Kock, Executive Producer Audiodesign ProSiebenSat.1 Produktion, Munich |
14.30 | Discussion |
14.40 | Break |
Other Ways of Story Telling in On-Air Promotion | |
15.00 | Resaddled – About cowboys, indians & treasure hunters Karin Sarholz, Head of Presentation & Programme Design WDR Fernsehen, Cologne Michael Worringen, Deputy Head of Programme Design WDR Fernsehen, |
15.20 | Creative on-air tools: Getting the message across Andreas Lechner, Head of On-Air Promotion NBC UNIVERSAL Global Networks |
15.40 | TEEVEE FX Susanne Lüchtrath, Managing Director Creation FEEDMEE DESIGN, Anton Riedel, Managing Director Creation FEEDMEE DESIGN, |
16.00 | Discussion |
16.10 | Break |
Eyes & Ears Special | |
Host Prof. Manfred Becker, Creative Consultant RTL Group, | |
16.30 | Design, promotion & branding in the cross media context Cristián Jofré, Senior Vice President, Marketing & Creative Director MTV Networks International, Hermann Vaske, Author, Director & Producer Hermann Vaske's Emotional Network, Frankfurt/Main |
17.15 | Final discussion |
18.00 | End of the Eyes & Ears Conference 2006 – CREATION 21 |
Gallery
Press
Media release from 20 September 2006
Cologne, 09/20/06 – Approx. 250 industry professionals from Estonia, Sweden, Great Britain, Belgium, the Netherlands, Austria, Switzerland, France, Spain, Greece, Cyprus, Slovakia, Hungary, Bulgaria and Germany met on the 11th Eyes & Ears Conference CREATION 21 for a multi-faceted exchange on the latest developments and future opportunities in the areas of design, promotion and marketing for audiovisual media. more
Partners
Partners of the 11th Eyes & Ears Conference CREATION 21 were RTL CREATION, Super RTL, CRAXX Medienproduktion, DAS VIERTE – WIR SIND HOLLYWOOD, 13TH STREET, Sci Fi, Interone Worldwide, FEEDMEE DESIGN, Avid, Siemens, VFFVmedia and the City of Cologne.