12th International Eyes & Ears Conference

CREATION 07 – 12th Eyes & Ears Conference 20 & 21 September 2007 in Cologne

From TV stations to interactive communication brands: Media marketing & AV design in flux

About 250 branch experts attended the 12th Eyes & Ears Conference CREATION 07 in Cologne. On the agenda: The latest developments in the fields of design, promotion and marketing in audiovisual media.

Media companies are preparing for the digital future. Crossmedia marketing and promotion strategies as well as innovation in interactive media design were two of the main topics at the 12th Eyes & Ears Conference CREATION 07. More than 40 guest speakers from home and abroad had been invited by Eyes & Ears of Europe, the Association for the Design, Promotion and Marketing of Audiovisual Media, to present current case studies and branch trends.

Programme

Thursday, 20 September 2007

​10.00

Host Andreas Seitz, Cologne

​10.05

Welcome

Prof. Manfred Becker, Chairman Eyes & Ears of Europe, Cologne

​10.15

Welcome address

Elfi Scho-Antwerpes, Mayor of the City of Cologne

New Looks?
10.30The Look is the flow – ProSieben's new design

Ralf Anwender, Head of Brand Management ProSieben Television, Munich

Markan Karajica, Head of Creative Solutions & Executive Creative Director ProSiebenSat.1 Produktion, Munich/Berlin

​10.50

ORF Kultur

Mag. Rupert Putz, Head of Infographics ORF, Vienna

​11.10

Rebranding the classics: BBC One & ITV1

Jeff Conrad, Head of Design Red Bee Media, London

​11.30

Break

New Looks?
​11.50

TOGGO TV 2007 – Ihr könnt mich mal…neu gestalten

Guido Kurz, Creative Director Super RTL, Cologne

​12.10

3+ in Switzerland & TV3 Scandinavia

Joerg Zuber, Managing & Creative Director OPIUM effect, Munich

Klaus Schäfer, Managing Director & Creative Consultant OPIUM effect, Munich

​12.30

Canal+ Scandinavia

Michael Engelhardt, Creative Director CREATION CLUB, Unterföhring

Stephan Persdorf, Head of CREATION CLUB Hamburg

​12.50Discussion
​13.15​Lunch Break
2D/3D-animation as creative option
​14.30

Morula – Animated souls

Anja Hartmann, Student Stuttgart Media University

Stephan Schäfholz, Student Stuttgart Media University

​14.50

Austria's worst drivers and more …

Mag. Rupert Putz, Head of Infographics, Vienna

​15.10

Men have always been like this

Dietmar Pretzsch, Head of Marketing Das Erste, Munich

​15.30

WDR animates

Michael Freiwald, Head of On-Air Design WDR Fernsehen, Cologne

Alexander Lorenz, Animation & Graphics Flachbild, Cologne

Thomas Heinz, Graphics, Illustration & Animation Flachbild, Cologne

​15.50​Discussion
​16.00​Break

Opportunities in the multi-channel context

​16.20

(Media)Companies in virtual worlds

René Welter, Senior Consultant/Concepter Pixelpark, Cologne

Lars Inselmann, Consultant/Concepter Pixelpark, Cologne

16.40

From channel to communication brand

Andreas Frost, Project Management Interone Worldwide, Cologne

​17.00Mobile TV – Challenges for design, promotion & marketing

Dietmar Maierhöfer, Product Manager Mobile TV & Multichannel Advertisement Nokia Siemens Networks, Munich

​17.20​Discussion
​17.30​Break

Design, promotion & branding for mobile

​17.50Deutsche Welle mobile services

Martin Wojtaszek, Product Manager Mobile Deutsche Welle, Bonn

​18.10Made for Mobile Award 2007

Alexandra Ohlsen, Head of Mobile Animation Content/Media Design Producing Departments ifs international film school Cologne

​18.30MOBILEPOINTs as campaign option for media & communications companies

Jens Raderschadt, Senior Project Manager Innovative Products Dep. Deutsche Post AG, Bonn

Stefan Wolters, Executive Client Director Interone Worldwide, Cologne

​18.50​Discussion
Eyes & Ears Special: "Winking eyes & pinching ears"
Host Alexander Marchet, Head of On-Air Promotion SF, Zurich
​19.00

Alex Brunner, Programme Promotion Editor SF, Zurich

​19.30

End of the first day

​20.00

Eyes & Ears Get together at the RheinRoxy



Friday, 21 September 2007

​09.30Get together​
​09.45

Host Andreas Seitz, Cologne

​09.55Welcome

Prof. Manfred Becker, Chairman Eyes & Ears of Europe, Cologne

Eyes & Ears Junior Highlights 2007

Host Prof. Robert Rose, Professor for time-based media, Faculty of Design at Augsburg University of Applied Sciences

​10.00

RFO – Regional television in Upper Bavaria

Daniel Stock, Graduate Augsburg University of Applied Sciences

​10.20

Sensisphere

Benjamin Mayer, Graduate Augsburg University of Applied Sciences

Martin Spengler, Graduate Augsburg University of Applied Sciences

​10.40

My first real love song – a music video

Claudia Lanzl, Graduate Augsburg University of Applied Sciences

Stefan Leuchtenberg, Graduate Augsburg University of Applied Sciences

​11.00Discussion

​11.10​Break

Fully conceived? – Integrated programme promotion

​11.30

Life on Mars

Jeff Conrad, Head of Design Red Bee Media, London

​11.50

Let's get ready to rumble – Boxing on RTL

Susanne Mikulski, Writer RTL CREATION, Cologne

Heiko Theuerkauf, Art Director Off-Air RTL CREATION, Cologne

​12.10

ARTE's Summer of Love

Henri L'Hostis, Head of Network Operations ARTE, Strasbourg

Hildegard Wollbold, Programme Promotion Editor ARTE, Strasbourg

​12.30

How campaigns should sound…

Anselm C. Kreuzer, Freelance Composer & Musicologist, Cologne

​12.50Discussion
​13.00Lunch Break

New Looks?
​14.15

new RTL Faces

Ulli Schumacher, Creative Director Design RTL CREATION, Cologne

Ralf Lobeck, Senior Art Director RTL CREATION, Cologne

14.35​MDR Design 2007: "It's a beautiful way"

Klaus W Schuntermann, Creative Director On-Air Design MDR Fernsehen, Leipzig

Sandra Kather, Consultant/Management Creative Director MDR Fernsehen, Leipzig

Guido Brancher, Development Executive Dream on, Paris

​14.55​Discussion
​15.05​Break

Interactive design, promotion & branding

​15.25n-tv plus – Interactive television

Christoph Hammerschmidt, Director Marketing & Communications n-tv, Cologne

​15.45Discovery Club – the interactive community

Lars Wagner, Channels Director Pay TV Discovery Beteiligungsgesellschaft, Munich

Michael Mang, Head of Project DISCOVERY CLUB Discovery Beteiligungsgesellschaft, Munich

​16.05

simpsonsmovie.com

Marcel Mohaupt, Marketing Director 20th Century Fox of Germany, Frankfurt/Main

​16.25​Final discussion
​17.00

End of the Eyes & Ears Conference 2007 – CREATION 07



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Gallery

Press

Media release from 24 September 2007

Cologne, 09/24/07 – About 250 branch experts attended the 12th Eyes & Ears Conference CREATION 07 in Cologne. On the agenda: The latest developments in the fields of design, promotion and marketing in audiovisual media.more

Media release from 19 September 2007

Cologne, 09/19/07 – As a separate programme event within the framework of the CREATION 07 – 12th Eyes & Ears Conference in Cologne, the head of on-air promotion for Schweizer Fernsehen, Alexander Marchet, will present an Eyes & Ears Special with Alex Brunner on Thursday evening. more

Media release from 18 September 2007

Cologne, 9/18/07 – CREATION 07 gets underway next Thursday in Cologne. The two-day branch meeting is being hosted by Eyes & Ears of Europe for the 12th time. More than 40 guest speakers will present their latest projects from the fields of design, promotion and marketing of audiovisual media. more

Media release from 13 September 2007

Cologne, 09/13/07 – On 20 and 21 September 2007 the CREATION 07 – 12th Eyes & Ears Conference will take place in Cologne, hosted by Eyes & Ears of Europe. The two-day branch meeting will focus on current projects from the fields of design, promotion and marketing of audiovisual media. Within the framework of six main topics, more than 40 guest speakers will present their strategies and concepts and discuss the implementation of their creative ideas. more

EEOFE

Partners

Partners of the 12th Eyes & Ears Conference CREATION 07 were RTL CREATION, Super RTL, CRAXX Medienproduktion, Interone Worldwide, Nokia Siemens Networks, Avid and the City of Cologne.

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