13th International Eyes & Ears Conference

About 250 branch experts from Austria, Croatia, Belgium, France, Great Britain, USA, Switzerland, the Netherlands and Germany attended the CREATION 08 on 18 & 19 September in Cologne. This was already the thirteenth time Eyes & Ears of Europe organised the two-day conference. 51 international speakers presented and discussed current projects from the fields of design, promotion and marketing of audiovisual media. "Once again this year, the essential trends in audiovisual communication design and strategic brand management for TV, film, radio, internet, mobile, games and events were presented," comments Wout Nierhoff, CEO of Eyes & Ears of Europe. The emotional charge of brands and content in the age of digitalisation and cross media was a particular focus.

Programme

Thursday, 18 September 2008

​10.00

Host

Andreas Seitz, Cologne

​10.05

Welcome

Prof. Manfred Becker, Chairman Eyes & Ears of Europe, Cologne

​10.15

Welcome address

Elfi Scho-Antwerpes, Mayor of the City of Cologne

10.30​Program

Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne

Latitude in the design of established media brands
​10.40

ARTE

Henri L'Hostis, Head of Network Operations ARTE, Strasbourg

Andrea Bednarz, Creative Director Luxlotusliner, Munich

Gaby Madracevic, Creative Director Luxlotusliner, Munich

​11.00

echt kabel eins

Rainer Heneis, Head of Marketing kabel eins, Unterföhring

Markan Karajica, Head of Creative Solutions & Executive Creative Director ProSiebenSat.1Produktion, Unterföhring

​11.20

Sat.1

Dr. Claudia Zellerhoff, Head of Marketing Sat.1, Berlin

Markan Karajica, Head of Creative Solutions & Executive Creative Director ProSiebenSat.1Produktion, Unterföhring

​11.40

3sat

Andreas Reinberger, Head of Presentation 3sat, Mainz

​12.00BR-alpha

Jessica Dellbrügge, Head of Print Department/Art Direction BR, Munich

Heike Steinbach, Design Coordinator/Art Director for TV BR, Munich

​12.20

Discussion

​12.30Break
Promotion design: tedious chore or design opportunity?
​12.50

1 Station, 2 Programmes & 2 Promo-Redesigns

Alexander Marchet, Head of On-Air Promotion, SF, Zurich

Wim Möllmann, Brand Manager SF, Zurich

​13.10

Complete dozen!

Karin Sarholz, Head of Presentation & Programme Design WDR Fernsehen, Cologne

Mike Fröhlich, On-Air Design WDR Fernsehen, Cologne

​13.30Seasonals at SUPER RTL

Sabine Eberwein, Managing Director eberweinpardeike, Cologne

Peter Pardeike, Managing Director eberweinpardeike, Cologne

​13.50​Discussion
​14.00​Lunch Break

2D/3D Animation as a creative option

​15.00

Sweetening advertising breaks with 2D/3D-Animation

Chris Vulpi, Managing Director Locomotion, Düsseldorf

Frank Petzhold, Senior VFX Supervisor Locomotion, Düsseldorf

​15.20

Descriptive news & information

Kevin Blanc, Art Director SF, Zurich

​15.40

In the beginning was the lead-in…

Christiane Jähnel, Creative Director ACHT Frankfurt visual catering, Frankfurt/Main

Simon Mayer, Creative Director ACHT Frankfurt visual catering, Frankfurt/Main

​16.00Animation variations in the context of Internet

Martin Gassner, Managing Director of Creation Interone Worldwide, Hamburg

​16.20​Discussion
​16.30Break

New Kids Marketing, Promotion & Design on the block?

​16.50

New crossmedia challenges or nothing but kids stuff?!

Matthias Kappeler, Head of Marketing & Brand Management SUPER RTL, Cologne

​17.10

Disney Channel – The football scientists

Ralf Gerhardt, Executive Programming Director & Deputy General Manager Disney Channels Germany, Switzerland & Austria, Munich

Susanne Lüchtrath, Managing Director of Creation FEEDMEE, Cologne

​17.30​Discussion
​17.40​Break
The EURO 2008 in review
​18.00

DAS VIERTE – The other side of football

Elmar Krick, Head of Creation NBC Universal Global Networks Germany, Munich

​18.20
SF – For ourselves the best
Patrick Arnecke, Head of Design SF, Zurich
Cordula Gieriet, Art Director Sport and Communikations & Marketing SF, Zurich

​18.40

ARD – Team line-up

Markus Schmidt, CEO & Creative Director United Senses, Munich

19.00​

ORF – Imperial football broadcast station

Martin Rothmayer, Head of On-Air Promotion ORF, Vienna

​19.20​Discussion
Eyes & Ears Special
​19.30

The football task force – How a radio comedy became a TV trailer

Chris Böttcher, Comedian, Munich

Volker Jungbäck, Head of Programme Promotion Bayerisches Fernsehen, Munich

​20.15

End of day one

20.30

Eyes & Ears Get together at the RheinRoxy (Food & Drinks)



Friday, 19 September 2008

​09.00Get together​
​09.10

Host

Andreas Seitz, Cologne

​09.15

Welcome

Prof. Manfred Becker, Chairman Eyes & Ears of Europe, Cologne

​09.20Programme

Wout Nierhoff, CEO Eyes & Ears of Europe, Köln

Eyes & Ears Junior Highlights 2008

Host

Prof. Björn Bartholdy, Professor for AV Design KISD – Köln

International School of Design, Cologne

​09.30

In love with technology

Daniel Seideneder, Graduate of IMG – Institute for Media Design, University of Applied Sciences, Mainz

​09.50

Style theft

Jens Ermeling & Nico Bergmann, Graduates of the KISD – Köln International School of Design

​10.10

mediajourney

Claudia Lanzl, Graduate of the University of Applied Sciences, Augsburg

​10.30​Discussion
​10.40​Break
Opportunities & threats in channel brand personalisation? I
​11.00

RTL: A station takes it personally

Ulli Schumacher, Creative Director of Design RTL CREATION, Cologne

​11.20

Bayerisches Fernsehen: The World of Bavaria

Uwe Kassner, Head of Marketing co-ordination, Press, PR, Online and Design Delegate Bayerisches Fernsehen, Munich

Karin Furtmeier, Business Director Bruce Dunlop & Associates, Munich

​11.40

"We want to do a Dave"

Jeff Conrad, Head of Design Red Bee Media, London

​12.00​Lunch break
Opportunities & threats in channel brand personalisation? II
​13.30

Behind the scenes of an information broadcast station

Karsten Tiemann, Head of On-Air-Promotion, n-tv, Cologne

Martin Breuer,Creative Director Euro RSCG advertising agency, Düsseldorf

​13.50Short formats as an alternative to station ID

Susanne Lüchtrath, Managing Director of Creation FEEDMEE, Cologne

​14.10​Discussion
​14.20Break

What kind of branding do the new digital channels need?

​14.40Branding in the digital context – From broadcast station to favourite channel

Elke Walthelm, Senior Manager Product & Acqusition Premiere Star, Unterföhring

​15.00Web TV

Michael Wurzer, Managing Director verytv, Cologne

​15.20Movement at the POS with Postbank Filial TV

Marion Mayer, Account Manager Interone Worldwide, Cologne

​15.40BBC Three – A digital pioneer

Jeff Conrad, Head of Design Red Bee Media, London

​16.00​Discussion
Eyes & Ears Special
​16.10Disney Camp Rock (Avant-première) – From the global to the national campaign

Hans-Jörg Breitegger, Design Manager Disney Channels Germany, Switzerland & Austria, Munich

​16.30​Final discussion
​17.00End of the Eyes & Ears Conference 2008 – CREATION 08



EEOFE

Gallery

Press

Media release from 22 September 2008

Cologne, 22 Sept. 2008 – About 250 branch experts from Austria, Croatia, Belgium, France, Great Britain, USA, Switzerland, the Netherlands and Germany attended the CREATION 08 on 18 & 19 September in Cologne. This was already the thirteenth time Eyes & Ears of Europe organised the two-day conference. 51 international speakers presented and discussed current projects from the fields of design, promotion and marketing of audiovisual media. "Once again this year, the essential trends in audiovisual communication design and strategic brand management for TV, film, radio, internet, mobile, games and events were presented," comments Wout Nierhoff, CEO of Eyes & Ears of Europe. The emotional charge of brands and content in the age of digitalisation and cross media was a particular focus.more

EEOFE

Partners

Partners of the CREATION 08 – 13. Eyes & Ears Conference were RTL CREATION, SUPER RTL, CRAXX Medienproduktion, Interone Worldwide, CREATION CLUB, Nokia Siemens Networks, Avid, Deutsche Welle Global Media Forum and the City of Cologne.

EEOFE