14th International Eyes & Ears Conference
News
& Information Design for Audio-Visual Media – How
theatrical can, might or should it be?
14th
International Eyes & Ears Conference on 19
& 20 November 2009 at
ORF in
At first glance, the terms 'news' and 'information' on the one hand and
'theatricality' on the other hand seem to be mutually exclusive: Theatricality
suggests something artificial, overstated and exhibitionist. A characterization
along these lines contradicts the unemotional concept of news and information
brokering, which is dependent solely on good, honest investigation, sober
distance, and objectiveness and fairness in reporting.
But theatricality also offers opportunities: It is, after all, about the
presentation of reality, which is communicated and focused through images, signs
and codes. Therefore, the thoughtful audiovisual preparation of abstract,
complex or difficult facts can indeed be helpful for the purpose of improving
the communication of news and information.
Especially in the age of digitalisation, media on demand, weblogs and
web 2.0, there is a wide array of information on offer. Together with the
increasing number of news and information services in the field of audiovisual
media, the media audience's need for an understandable and, at the same time,
clear and explanatory presentation of complex facts is also growing. In the
competition for viewer and user favour, correspondingly differentiated
audiovisual programme elements are being employed in the news and information
segments: the spectrum ranges from programme openers, scenography, props, information
graphics and animation to specific adaptations and variations for Internet and
mobile devices.
The 14th International Eyes & Ears Conference at the ORF in
Programme
11.00 | Welcome Elmar
Oberhauser, Information
Director Television ORF, Karl
Amon, Editor-in-Chief Television ORF, Prof.
Mag. Gustav Lohrmann, GAD/Head of Art Direction
ORF, Programme & Presentation Wout
Nierhoff, CEO Eyes & Ears of Europe, |
11.15 | Lateral Type Design for News & Information Services Markus Hanzer, Partner mira4 Agentur für Marke, Design & Technik, Vienna |
12.00 | Discussion
|
12.15 | Break |
12.30 | The
ORF Newsroom Mag. Elisabeth Totzauer, Responsible for 'Zeit im Bild' ORF, Vienna Mag.
Rupert Putz, Head of Information Design ORF, |
13.15 | Discussion |
13.30 | Lunch break |
14.30 | The ZDF News Studio Horst
Schick, Head of Corporate Design ZDF, Dipl.-Ing. ETH Ruedi Alexander Müller-Beyeler, Entrepreneur, Expert for Brands, Design & Communications, Zurich |
15.15 | Discussion |
15.30 | Set Design for News & Information Programmes Simon
Jago, Creative Director Set Design Bruce Dunlop & Associates, |
16.15 | Discussion |
16.30 | Break |
16.45 | Music, Composition & Audio Design for News & Information Programmes Dr.
Anselm C. Kreuzer, Freelance Composer & Musicologist, |
17.30 | Discussion |
17.45 | Break |
18.00 | ran – Sport Moments on Sat.1 Sven Froberg, Head of Sports
Sat.1, Rainer Heneis, Head of
Marketing Sat.1, |
18.45 | Discussion |
19.00 | End of day one |
20.00 | Eyes & Ears Get Together |
09.00 | Get together |
09.30 | DW-TV – Walled in! Max Hofmann Project Manager DW-TV, Berlin Simon Häcker, 3D
Artist art+com, |
10.15 | Discussion
|
10.30 | Speaking, Voice Dramaturgy
& Direction for News & Information Thomas
Friebe, Speaker, |
11.15 | Discussion |
11.30 | Break |
11.45 | Sovereignty Enhancement for Anchorpersons with TouchViz Thomas
Brun, Corporate Development tpc, Thomas Feger, eMedia tpc, Zurich |
12.30 | Discussion |
12.45 | Lunch Break |
13.45 | Piero – Painting the Picture for the World Cup 2010 Karl
Stone, Head of Business Development for Piero Red Bee Media, |
14.30 | Discussion |
14.45 | Braek |
15.00 | From Black List to White List… Stefan Wolters, Account
Director Liquid Campaign, |
15.45 | Discussion with the speakers and Elmar
Oberhauser, Information Director Television ORF, Prof.
Mag. Gustav Lohrmann, GAD/Head of Art Direction ORF, Stefan Wolters, Account Director
Liquid Campaign, Host: Wout Nierhoff |
16.30 | End of the event |
Gallery