15th International Eyes & Ears Conference

Audiovisual design, promotion & branding for sports programmes, formats, content & brands

15th International Eyes & Ears Conference

In the context of the 15th International Eyes & Ears Conference at Schweizer Fernsehen in Zurich, renowned experts responsible for the design, promotion, marketing and programming of audiovisual media will show various examples to explore the following questions: What kind of creative freedom in designing sports programmes, formats , content & brands is there? Are there specific rules in designing sports programmes, formats, content & brands? Which design, promotion and marketing strategies appeal to sports fans? What kind of audio design, composition and music is especially suitable for sports programmes, formats, content & brands? Which possibilities, challenges or problems might result from HDTV and Dolby Digital 5.1/7.1 for sports programmes, formats, content & brands? Which particular requirements for the design, promotion & branding demands the 360° context, especially with regard to the interactive distribution channels?

This event is aimed primarily at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies who want to learn more about this topic. Active and ancient sportsmen, responsible of sports clubs and associations as well as protagonists in charge of general audiovisual sports marketing in the digital context are, together with pupils, students and trainees, also very welcome.

Program

Thursday, 18 November 2010

​11.00

Welcome

Alex Hefter, Creative Director Schweizer Fernsehen, Zurich

Programme

Wout Nierhoff,

CEO Eyes & Ears of Europe, Cologne

Presentation

Sebastian Hellmann, Presenter Sky, Munich

​11.15SF FIFA World Cup 2010

Patrick Arnecke, Head of Design Schweizer Fernsehen, Zurich

Alexander Marchet, Head of On-Air Promotion Schweizer Fernsehen, Zurich

Cordula Gieriet, Art Director Schweizer Fernsehen, Zurich

​12.00​Discussion

12.15​Break
​12.30

Audio design, composition & music for sports programmes, formats, content & brands

Maximilian Kock, Professor for audio production in the Department of Media Technology and Media Production, College for Applied Sciences Amberg-Weiden

​13.15​Discussion
​13.30​Lunch Break
​14.30

Women forward – football at its best… images of the FIFA Women’s World Cup 2011 in Germany

Frank Schneider, CEO Filmstyler Pictures, Frankfurt/Main

​15.15​Discussion
​15.30Break
​15.45Sports trailers at Schweizer Fernsehen

Alexander Marchet, Head of On-Air Promotion Schweizer Fernsehen, Zurich

​16.30​Discussion
​16.45​Break
​17.00

Corporate design, on-air promotion & branding for SPORT1

Stephan Persdorf, Creative Director BRANDSOME, Ismaning

​17.45​Discussion
​18.00

Athlete & different sports – the essence within 10 seconds

Volker Bahr, Head of Post Production Red Bull Media House, Salzburg

​18.45​Discussion
​19.00​End of day one
​20.00​Eyes & Ears Get Together


Friday, 19 November 2010

​09.30Get together​
​10.00

Possibilities & challenges due to HDTV for sports programmes, formats, content & brands

Peter Biber, CTO tv productioncenter zürich ag, Zürich

​10.45​Discussion

​11.00ZDF – the creative use of the sports promotion possibilities

Severine Rapp, Head of Team Sports Promotion ZDF, Mainz

Tom Wahl, Promotion Producer ZDF, Mainz

​11.45​Discussion
​12.00​Break

​12.15

Particularities of outdoor production for sports programmes, formats, content &

brands

Robert Adams, Chairman of the Executive Board PLAZAMEDIA Swiss, Wollerau

Robert Kis, Direction of Production Management PLAZAMEDIA, Ismaning

Philip von Senden, Direction of Production PLAZAMEDIA, Ismaning

​13.00​Discussion
​13.15​Lunch Break
​14.15

Apps for sports programmes, formats, content & brands

Thomas Brun, Company development tv productioncenter zürich ag, Zurich

​15.00​Discussion
​15.15​Break
​15.30

Final Discussion with the speakers &

Dirk Böhm, Director Marketing & Communications/Member of the Executive Board NBC UNIVERSAL Global Networks Germany, Munich

Presentation

Sebastian Hellmann, Presenter Sky, Munich

​16.30

End of the event



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