15th International Eyes & Ears Conference
Audiovisual design, promotion & branding for sports programmes, formats, content & brands
15th International Eyes & Ears Conference
In the context of the 15th International Eyes & Ears Conference at Schweizer Fernsehen in Zurich, renowned experts responsible for the design, promotion, marketing and programming of audiovisual media will show various examples to explore the following questions: What kind of creative freedom in designing sports programmes, formats , content & brands is there? Are there specific rules in designing sports programmes, formats, content & brands? Which design, promotion and marketing strategies appeal to sports fans? What kind of audio design, composition and music is especially suitable for sports programmes, formats, content & brands? Which possibilities, challenges or problems might result from HDTV and Dolby Digital 5.1/7.1 for sports programmes, formats, content & brands? Which particular requirements for the design, promotion & branding demands the 360° context, especially with regard to the interactive distribution channels?
This event is aimed primarily at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies who want to learn more about this topic. Active and ancient sportsmen, responsible of sports clubs and associations as well as protagonists in charge of general audiovisual sports marketing in the digital context are, together with pupils, students and trainees, also very welcome.
Program
| 11.00 | Welcome Alex Hefter, Creative Director Schweizer Fernsehen, Zurich Programme Wout Nierhoff, CEO
Eyes & Ears of Europe, Presentation Sebastian
Hellmann, Presenter Sky, |
| 11.15 | SF FIFA World Cup 2010 Patrick Arnecke, Head of Design Schweizer Fernsehen, Alexander Marchet, Head of
On-Air Promotion Schweizer Fernsehen, Cordula Gieriet, Art Director Schweizer Fernsehen, Zurich |
| 12.00 | Discussion
|
| 12.15 | Break |
| 12.30 | Audio design, composition & music for sports programmes, formats, content & brands Maximilian Kock, Professor for audio production in the Department of Media Technology and Media Production, College for Applied Sciences Amberg-Weiden |
| 13.15 | Discussion |
| 13.30 | Lunch Break |
| 14.30 | Women forward – football at its best… images of the FIFA
Women’s World Cup 2011 in Frank Schneider, CEO Filmstyler Pictures, Frankfurt/Main |
| 15.15 | Discussion |
| 15.30 | Break |
| 15.45 | Sports trailers at Schweizer
Fernsehen Alexander Marchet, Head of
On-Air Promotion Schweizer Fernsehen, |
| 16.30 | Discussion |
| 16.45 | Break |
| 17.00 | Corporate design, on-air promotion & branding for SPORT1 Stephan Persdorf, Creative Director BRANDSOME, Ismaning |
| 17.45 | Discussion |
| 18.00 | Athlete & different sports – the essence within 10 seconds Volker
Bahr, Head of Post Production Red Bull Media House, |
| 18.45 | Discussion |
| 19.00 | End of day one |
| 20.00 | Eyes & Ears Get Together |
| 09.30 | Get together |
| 10.00 | Possibilities & challenges due to HDTV for sports programmes, formats, content & brands Peter Biber, CTO tv productioncenter zürich ag, Zürich |
| 10.45 | Discussion
|
| 11.00 | ZDF – the creative use of the sports promotion
possibilities Severine
Rapp, Head of Team Sports Promotion ZDF, Tom Wahl, Promotion Producer ZDF, |
| 11.45 | Discussion |
| 12.00 | Break |
| 12.15 | Particularities of outdoor production for sports programmes, formats, content & brands Robert Adams, Chairman of the Executive Board PLAZAMEDIA Swiss, Wollerau Robert Kis, Direction of Production Management PLAZAMEDIA, Ismaning Philip von Senden, Direction of Production PLAZAMEDIA, Ismaning |
| 13.00 | Discussion |
| 13.15 | Lunch Break |
| 14.15 | Apps for sports programmes, formats, content & brands Thomas Brun, Company development tv productioncenter zürich ag, Zurich |
| 15.00 | Discussion |
| 15.15 | Break |
| 15.30 | Final Discussion with the speakers & Dirk
Böhm, Director Marketing & Communications/Member of the Executive Board NBC
UNIVERSAL Global Networks Presentation Sebastian
Hellmann, Presenter Sky, |
| 16.30 | End of the event |
Galerie
Presse
Medienmitteilung vom ???
Partner
