Eyes & Ears Conference 2015
11.05. / Cologne
The media are changing faster and faster. Thus, industry actors have to face new challenges of digitisation, convergence and the struggle for popularity with the viewers every day. That's why 'Keep on Running' is the motto for the Eyes & Ears Conference 2015.With the Eyes & Ears Conference, we offer industry players the opportunity to stay up to date regarding current trends, prospects and opportunities. This is the only way they can keep up in today's converging media world.
|||||Monday, 11 May 2015|
Jochen Schropp, TV-Host & Actor
Zeljko Karajica, President Eyes & Ears of Europe, Unterföhring
Elfi Scho-Antwerpes, Mayor of the City of Cologne
ProgrammeCorinna Kamphausen, CEO Eyes & Ears of Europe, Cologne
EYES & EARS Junior Highlights 2015
The Eyes & Ears Junior Highlights give young talent a platform to showcase their innovative work. Practical, inspiring, and promising, they present their projects to an expert audience as part of the European Conference for Design, Promotion and Marketing. The industry meeting offers them the opportunity to get to know those who are always looking for young creative talent. At the same time, these young talents give long-time media professionals creative ideas for their own work.
Christian Remiger, CEO Creation büro bewegt, Munich
Trainstorming – A film about train travel
Paul Kusmaul, Student at the Filmakademie Baden-Württemberg, Ludwigsburg
Trainstorming is an animated film about brainstorming on the train. "A man is on the train, thinking over new ideas and lets his midn wander. His thoughts travel through different issues and form new associations and patterns of thought with the aim to capture the essence of an idea in a picture." Trainstorming was created in the summer semester 2014 in the course Motion Design at the Film Academy Baden Württemberg.
wHole – A Puppet Animation
Robert Banning & Laura Staab, Students at the TH Nürnberg Georg Simon Ohm
From the drawing to the finished film a seven-member team from the Technical University Nuremberg georg Simon Ohm worked over a year on the creation of the puppet animation film 'wHole': They drew storyboards, made miniature furniture and clothes to bring the lovingly vreated dolols to life on the screen. They even composed the soundtrack. "Basically, wHole can be divided into two main motives: First, we consider the altruistic nature of man that is revealed especially in a romantic relationship. In the second part we ask ourselves what needs to happen to change this behaviour or to even corrupt it."
Dustin – The
Anatomy of a Comedy
From the initial idea and the required tools to the development of an own style to the technical details and the finished film in just 17 weeks, the alumni-team will explain the creation of the short film 'Dustin'.
"In the story of 'Dustin' many messages are hidden between the lines: That one has to fight for something, that your weaknesses often get pointed out by your adversaries and that at first glance unpleasant changes often have more value than convenience. Most of all however the animated film is one thing: Fun. 'Dustin' is a classic comedy that should make the viewer laugh with funny situations and a hero pursuing an apparantly insignificant goal with the utmost seriousness."
Voting: Eyes & Ears Junior Highlights 2015
EYES & EARS Keynotes 2015
Under the title Eyes & Ears Keynotes, both national, European and international industry players from TV, film, Internet, mobile, games, events, advertising, art and culture give insights into their projects and provide new perspectives. By addressing current media developments, trends and challenges, the speeches offer inspiration and points of reference for the participants' own work. Therefore, the keynotes are an important contribution to the design and examination of audiovisual communication.
|16.00||The future of media: paywill models, robot journalists... and a new media ecosystem|
Gerd Leonhard, Futurist, Author and CEO The Futures Agency, Basel
The content industries are beginning to come out of 'the valley of death', i.e. the era of when everything had to be free and instant. Mobile platforms are emerging as a big opportunity, payment is becoming easier, users are beginning to value quality and relevance over simple torrents of information, and by 2020 almost 6 billion people will be connected on high-speed, high-definition networks. Gerd will show the way 'backwards from 2020', point out the emerging opportunities, myths (such as the paywall panacea) and challenges, along the lines of Alan Kay's famous quote 'the best way to predict the future is to create it'.
Digital Storytelling- New Narrative Forms for New Formats
Dr. Dennis Eick, Write & Lecturer, Cologne
"Webseries, virals, games and transmedia stories – all of these formats require new different narrative styles. But how do these new narrative styles need to be created to make them work? Is it the existing dramatic composition – or should us creatives learn a new ABC? What are the consequences when the stories change because of digitisation, when they breach the limits of the individual media, when stories are told linear or non-linear, and when they have to turn a passive viewer into an active consumer. How can we use new platforms to touch our audience on an emotional level, to make it curious, to inspire it – and to finally bind it to us?"
Corporate Imagery – How Companies Successfully Communicate with Images
Prof. Dr. Dieter Georg Herbst, Lecturer & Author, Berlin
"Pictures are becoming more important? Wrong! They have always been important because people strongly think in pictures. What has increased is the the awareness of this topic because representatives in Marketing and Communications recognise how important pictures are. What mental image is created when you think of Milka? Surely the purple cow and the alps. What image is formed when you think of Malboro? Cowboys and the Wild West of course. And when you think of Becks Beer? Certainly the green sailing ship and the sea. Based on these mental images you can quickly recognise these brands, differentiate them from others and find them attractive. But what do you see when you think of Deutsche Bank? Or a media company like Bertelsmann? Many companies lack a clear imagery and thus an icon that customers or business parters can recognize and which they would like to see again. A major oversight, because professional imagery is highly effective and can influence the behaviour."
Jeffrey Baumgartner, Author, Motivational Speaker and Workshop Facilitator, Erps-Kwerps/Belgium
Have you ever done something incredibly creative by being conventional? Anticonventional thinking (ACT) is a new approach to creativity that Jeffrey Baumgartner has developed to implement creative visions and fuel innovations. ACT is modelled after the way highly creative people, such as artists, writers and composers collaborate on projects.
In his talk, Jeffrey Baumgartner will introduce you to ACT, explain the logic behind the process and tell you how you can start using ACT to develop creative visions that ensure your business keeps on running during these challenging times.
EYES & EARS Case Studies 2015
The Eyes & Ears Case Studies present current projects in the fields of television, film, internet, mobile, games, events, advertising, art and culture.
"Think Global, Act Local”, what does it mean for us today?
Juliette Clerc, Head of On Air
department Dream On agency, Paris
"For almost two decades the famous phrase 'Think Global, Act Local' has been the mantra of the entertainment industry. But with the globalisation of content, how did our craft adapt…?"
The Power of Social Influencers
Ronald Horstman, Geschäftsführer Studio71, Berlin
"The rapid growth of social media platforms leads to far-reaching changes in the way we use media. Studio71 is the market leader in multi-channel networks and with the reach of social media platforms and their stars, develops unique entertainment for young audiences and advertisers."
Award Ceremony: Eyes & Ears Junior Highlights 2015
Get-together in the Wagenhalle of the Comedia
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Registration fee for individuals:
- Eyes & Ears members: €350
- Pupils, students, trainees (member): €75
- Non-members: €950
- Pupils, students, trainees (non-member): €150
Registration fee for groups:
- 4 Eyes & Ears members from one company: €1.200 (each additional member registration €300)
- 4 non-members of one company: €3.000 (each additional registration €850)