Eyes & Ears eNews 03-2014

Jochen Schropp presents Eyes & Ears Conference 2014

EEOFE

On 12 May 2014, the Eyes & Ears Conference 2014 will take place at the Comedia in Cologne. The theme of the creative conference organised by Eyes & Ears of Europe is 'Capture Your Audience'. Therefore, the specialist conference will focus on the questions: "How do I find my target group? How do I excite them? And how can I retain my target group?

The Eyes & Ears Conference 2014 will be presented by Jochen Schropp at the Comedia in Cologne. Speakers at this year's conference include Dietmar Dahmen, specialist for branding & brand communication from Vienna, Prof. Peter Wippermann, founder of Trendbüro and Professor of Communication Design at the Folkwang University of the Arts in Essen, and Richard Kastelein, entrepreneur, writer, publisher & innovation catalyst from Groningen.

The Eyes & Ears Conference is the conference for all those who deal with audio-visual communication and the marketing of such content. "At this event, we purposely don't concentrate on just one field, like TV, Internet or Culture, but are interdisciplinary-oriented. Already today and especially in the future, the individual fields will overlap more and more and will have to face similar challenges. At the Eyes & Ears Conference, participants and speakers have the unique opportunity to discuss trends, exchange ideas and view things from a different perspective", says Corinna Kamphausen, CEO Eyes & Ears of Europe.

The Eyes & Ears Conference will focus on current projects, trends and future prospects in the areas of design, promotion and marketing of audiovisual media. In addition to the Junior Highlights, inspiring keynote speeches in the areas of TV, film, internet, mobile, games, events, advertising, art and culture will be held by well-known industry players. For design, promotion and marketing professionals and newcomers alike, the conference is a valuable trend indicator and a high-profile communication platform for European developments in the audiovisual field.

The programme, incl. all the speakers and keynotes, will be released at the beginning of April. Further information at Eyes & Ears of Europe: info@eeofe.org


Cape Rock produces 'Game of Thrones' campaign

Lambie-Nairn develops brand identity for Invictus Games

The Dutch Branding & Design Agency Cape Rock recently produced a campaign for the 4th season of Game of Thrones. In the Netherlands, the new episodes start airing on 7 April 2014 on HBO.


The task was to create a campaign for the 4th season that excited fans and made viewers curious about the show. They also had to convey the range and richness of this series about seven kingdoms in just 30 seconds. Therefore, Cape Rock built the campaign around three key elements: all men must die, women rule the world, and dragons are cool. The spots also place a particular focus on the two Dutch actors in the series, Michiel Huisman and Carice van Houten. The music and audio elements selected emphasize the exciting and promising character of the campaign.

Further information at www.caperock.tv

The international branding agency Lambie-Nairn has designed the brand identity for The Invictus Games. The new sporting event for wounded, injured and invalid servicemen and women was launched by HRH Prince Harry and will take place in September 2014 in London. Lambie-Nairn worked in collaboration with the Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry, and the Ministry of Defence.


The name Invictus Games is based on the famous poem by William Ernest Henley:

"…I am the master of my fate:

I am the captain of my soul"

Invictus is Latin for 'unconquered' and the logotype for the 'Invictus Games' captures and emphasizes this belief in the human spirit. The typography turns the idea of invincibility into a clear intention. In addition, Lambie-Nairn managed to include the personal touch of each competing athlete – in a simple but impressive manner: From the letters in "Invictus Games", "I" and "AM" are highlighted and emphasized. These stand as a symbol for each participant – according to the motto "I am invincible".

Christian Schroeder, CEO of Lambie-Nairn, added: "We're very proud to have worked with the Royal Foundation and Ministry of Defence in helping to develop the Invictus Games brand. This is an inspiring event that recognises the courage of these athletes and demonstrates how powerful sport can be."

Further information at www.invictusgames.org