Big Brand Theory

12.3. - 19.06. / International Eyes & Ears Academy, Online

Elena Frova, creative director, promotion producer, journalist, lecturer - simply a creative through and through - will launch the first International Eyes & Ears Academy together with us!

From 12 March to 19 June, we will be offering a weekly creative input. The sessions will last between one and three hours and will take place digitally via Zoom and in English. more info

KI in Marketing & Distribution: Fluch oder Segen? Wie wir von dem Einsatz der KI profitieren können.

20. & 21. März 2024 / Eyes & Ears Academy, HR, Frankfurt

Fotos, Grafiken und Illustrationen erstellt uns Midjourney in wenigen Augenblicken. Das Ganze ohne Murren und nach aktuellem Stand rechtefrei. Was verlockend klingt gestaltet sich in der Realität jedoch häufig schwieriger. Getreu dem Motto „Shit in, shit out“ wiegt hier die Notwendigkeit eines guten Briefings noch schwerer. Denn jede künstliche Intelligenz ist nur so gut wie der Input, den sie bekommt.

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Gamechangers Festival 2024: exclusive Discount for EEofe Members

The 4GAMECHANGERS FESTIVAL 2024 will take place in Vienna from 14th to 16th May. This year's star guest is actress, Oscar winner and peace ambassador Charlize Theron. We will also be enjoying the event and will be on site at the ProSiebenSat.1 PULS 4 stand on the 16th of May. The 4GAMECHANGERS Day will focus on global meta-topics such as "The Power of Cooperation", "Female Empowerment" and "Press Freedom & Quality Journalism". As a member and friend of Eyes & Ears, we can therefore give you a discount on your ticket using a discount code!  More

Applicant Day: Entry into the Film & Television Industry

How can we reach the next generation of creatives? How can career changers and interested people find out about opportunities in our industry? These were the questions that over 20 exhibitors asked - and answered - at the Applicant Day: Entry into the Film & Television Industry on 18th March! More

Ready for OFFF Barcelona!

Our programme for this year's EYES & EARS Reception at OFFF Barcelona has been announced.

We're really looking forward to seeing you and will be happy to swap the view of the Cologne cathedral for that of the Sagrada Família. More

Book Tip: The Brand Gap

The Brand Gap by Marty Neumeier shows how the fusion of strategy and creativity makes brands irresistible. It shows ways in which brands can redefine themselves. Within two hours of reading, the book offers valuable insights that can fundamentally change your perspective on branding. The book is ideal for those who want to gain a deep understanding of the mechanics of successful brands. More

Exhibition Tip: AALTO – Aino Alvar Elissa. The human dimension of the project

Discover the timeless design philosophy of AALTO – Aino Alvar Elissa at the upcoming exhibition hosted by MAXXI Rome. Delve into the human-centered approach to architecture and design, exploring the harmonious relationship between functionality, nature, and craftsmanship. From iconic structures to everyday objects, uncover the enduring legacy of Alvar Aalto's visionary creations. Mehr

Podcast Tip: The No BS Agency Podcast

Ready to level up your business game? Join brand strategist Pia Silva on The No BS Agency Podcast for candid discussions, practical insights, and no-nonsense advice. From refining processes to attracting high-value clients, Pia's expertise will empower you to thrive in the modern business landscape. Tune in now for straight talk and actionable strategies! More