17th International Eyes & Ears Awards - Winners
22.10 / Munich
Best cross-media event campaign
1st Prize
WDR: Supernerds
Supernerds is an interactive,
multimedia theatre-television project – simultaneously online, on stage and on
TV screens. To promote this live-event, the WDR produced an extensive
cross-media campaign. The TV spots play with the internet habits and fears of
the viewers: Scenes from real life are filmed with a webcam; the actors feel
uncomfortable, like they're being watched. The feeling is reinforced by a
flickering or noises, as if someone hacked into the WDR programme. Ambience and
digital noises like notification sounds enhance the discomfort. Spots on TV and
radio, posters, online and social media activities built up the suspense in the
weeks leading up to the event. A unique event from WDR, confidently broadcast
on all platforms.
Creative team: Regina Rohde, Redaktion WDR; Christian Wesener, Cross Promo/Social Media WDR; Michael Worringen, Redaktion Trailer WDR; Alexandra Kravtsova, Producer/Realisation WDR; Angela Traud, Sounddesign WDR; Georg Tschurtschenthaler, Producer & Interaktives Konzept gebrüder beetz filmproduktion; Hannah Kappes, Producer & Interaktives Konzept gebrüder beetz filmproduktion; Matthias Paeper, Grafik Studio Paeper
2nd Prize
sixx: Shopping Days
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Verena Schuster, Vice President Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Krause, Creative Director On Air Design Creative Solutions - ProSiebenSat.1 TV Deutschland; Niels Müller, Head of Promotion sixx Creative Solutions - ProSiebenSat.1 TV Deutschland; Ute Deutschmann, Executive Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Paul Taylor, Head of Audiodesign Creative Solutions - ProSiebenSat.1 TV Deutschland; Maximilian Baumgartner, Concept Advertising Creative Solutions - ProSiebenSat.1 TV Deutschland; Maria Holzmann, Senior Editor Creative Solutions - ProSiebenSat.1 TV Deutschland; Jolanda Elezkurtaj, Brand Manager sixx Central Marketing - ProSiebenSat.1 TV Deutschland
Best cross-media station campaign
1st Prize
Comedy Central Germany: Channel Move
To inform the viewers about the move to a new channel and more airtime, Comedy Central developed a cross-media campaign for the 'Channel Move'. Two animated movers march into the programme and literally demolish it. They simply walk in, pull the plug and pack up the station logo. As an explanation, the screen is covered in tape. "We have moved. 3 hours more comedy." In addition, radio spots, banners, posters and custom-designed icons and symbols were placed. Nobody can miss this move!
Creative team: Nicki Dreyer, Head of Promotion Creative Viacom International Media Networks; Arjen Noordeman, Creative Director/Brand Design Viacom International Media Networks; Olaf Hovers, VP Marketing & Interactive Viacom International Media Networks; Vivien Hucke, Marketing Manager Viacom International Media Networks; Ljubisa Djukic, Creative Director dyrdee Media; Sven Henrichs, Managing Director dyrdee Media; Sebastian Müller, Sounddesigner Hofkapellmeister; Marcel Cloidt, Sounddesigner Hofkapellmeister
2nd Prize
SRF: SRF 2 Kultur
Creative team: Alex Hefter, Creative Director SRF; Franziska Baetcke, Leiterin Radio SRF 2 Kultur; David Angehrn, Leiter Strategie & Planung SRF; Wim Möllmann, Brand Manager SRF; Andreas Baumann, Audio Layouter Radiospots SRF; Patrick Müller, Beratung Shortcuts; Bene Ableggen, Kreation Shortcuts; Peter Lehner, Produzent Shortcuts; Patrick Karpiczenko, Regie Karpi
3rd Prize
TLC: Senderkampagne 2015
Creative team: Eike Immisch, Director Marketing GSA Discovery Communications Deutschland; Jennifer Karmann, Marketing Executive Discovery Communications Deutschland; Matthias Meusel, Managing Director Grey Berlin; Achim Weber, Creative Director Grey Berlin; Jan Lucas, Creative Director Grey Berlin
Best cross-media programme campaign
1st Prize
FOX: The Walking Dead
In this cross-media campaign for the fifth season of 'The Walking Dead', nobody escaped the 'Walkers'. In addition to TV and radio spots, online banners, mobile and print ads, especially the Scary Shelter and the second screen app cause excitement. Using the latest technology, the Scary Shelter creates the illusion that zombies roam freely in Vienna. The specially designed second screen app, the FOX Zombie Buzz, offers fans a lot of additional information about the horror series: a quiz, videos, and a message board to discuss the hottest 'Undead' topics. The reward for FOX: a new ratings record for the premiere and an Eyes & Ears Award!
Creative team: Karin Zipperling, Director Marketing & Creative Services FOX International Channels Germany; Karoline Henschel, Marketing Manager FOX International Channels Germany; Stephanie Böschen, Trade Marketing Manager FOX International Channels Germany; Marcus Veigel, Geschäftsführer Cynapsis Interactive; Walter Fink, Director Marketing Sky Österreich; Barbara Hamza, Senior Marketing Manager Sky Österreich; Michael Wimmer-Lamquet, Managing Director move 21 Werbeagentur; Carola Krempler, Client Service Director move 21 Werbeagentur; Martina Flock, Client Service Manager MediaCom - die Kommunikationsagentur
2nd Prize
ZDF: Schuld nach Ferdinand von Schirach
Creative team: Thomas Grimm, Leitung Marketing ZDF; Astrid Kämmerer, Bereichsleitung Programm-Marketing 1 ZDF; Tino Windisch, Bereichsleitung Programm-Marketing 2 ZDF; Sandra Hebel, Projektleitung Programm-Marketing 1 ZDF; Severine Rapp, Projektleitung Programm-Marketing 2 ZDF; Tim Krink, Creative Director Art KNK Werbeagentur; Ingo Müller, Creative Director Text KNK Werbeagentur; Boris Schatte, Art Director KNK Werbeagentur; Danny Fröhlich, Texter KNK Werbeagentur
2nd Prize
ProSieben MAXX: #Find Jack
Creative team: Richard Schweiger, Senior Vice President Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Prenner, Conceptioner Creative Solutions - ProSiebenSat.1 TV Deutschland; Michael Amann, Senior Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Stefanie Lenz, Project Manager Creative Solutions - ProSiebenSat.1 TV Deutschland; Dennis Usbeck, Senior Writer/Producer Creative Solutions - ProSiebenSat.1 TV Deutschland; Teresa Huber, Art Director Creative Solutions - ProSiebenSat.1 TV Deutschland; Alexander Wagner, Head of Marketing ProSieben MAXX Central Marketing - ProSiebenSat.1 TV Deutschland; Thomas Gerlach, Schnitt PixelSchickeria
