12th International Eyes & Ears Conference
CREATION 07 – 12th Eyes & Ears Conference 20 & 21 September 2007 in Cologne
From TV stations to interactive communication brands: Media marketing & AV design in flux
About 250 branch experts
attended the 12th Eyes & Ears Conference CREATION 07 in
Media companies are preparing for the digital future. Crossmedia marketing and promotion strategies as well as innovation in interactive media design were two of the main topics at the 12th Eyes & Ears Conference CREATION 07. More than 40 guest speakers from home and abroad had been invited by Eyes & Ears of Europe, the Association for the Design, Promotion and Marketing of Audiovisual Media, to present current case studies and branch trends.
Programme
10.00 | Host Andreas Seitz, |
10.05 | Welcome Prof. Manfred Becker, Chairman Eyes & Ears of Europe, |
10.15 | Welcome address Elfi Scho-Antwerpes, Mayor of the City of
|
| New Looks? |
10.30 | The Look is the flow –
ProSieben's new design Ralf Anwender, Head of Brand Management ProSieben Television, Markan Karajica, Head of Creative Solutions & Executive Creative Director ProSiebenSat.1 Produktion, Munich/Berlin |
10.50 | ORF Kultur Mag. Rupert
Putz, Head of Infographics ORF, |
11.10 | Rebranding the classics: BBC One & ITV1 Jeff Conrad, Head of Design Red Bee Media, |
11.30 | Break |
| New Looks? |
11.50 | TOGGO TV 2007 – Ihr könnt mich mal…neu gestalten Guido Kurz, Creative Director Super RTL, |
12.10 | 3+ in Switzerland & TV3 Joerg Zuber, Managing & Creative Director OPIUM effect, Klaus Schäfer, Managing Director & Creative Consultant OPIUM effect,
|
12.30 | Canal+ Michael Engelhardt, Creative Director CREATION CLUB, Unterföhring Stephan Persdorf, Head of CREATION CLUB |
12.50 | Discussion |
13.15 | Lunch Break |
| 2D/3D-animation as creative option |
14.30 | Morula – Animated souls Anja Hartmann, Stephan Schäfholz, Student Stuttgart Media University |
14.50 | Mag. Rupert
Putz, Head of Infographics, |
15.10 | Men have always been like this Dietmar
Pretzsch, Head of Marketing Das Erste, |
15.30 | WDR animates Michael
Freiwald, Head of On-Air Design WDR Fernsehen, Alexander Lorenz, Animation & Graphics Flachbild, Cologne Thomas Heinz, Graphics, Illustration & Animation Flachbild, |
15.50 | Discussion |
16.00 | Break |
| Opportunities in the multi-channel context |
16.20 | (Media)Companies in virtual worlds René Welter, Senior Consultant/Concepter Pixelpark, Lars Inselmann, Consultant/Concepter Pixelpark, |
16.40 | From channel to communication brand Andreas Frost, Project Management Interone
Worldwide, |
17.00 | Mobile TV – Challenges for design,
promotion & marketing Dietmar Maierhöfer, Product Manager Mobile TV & Multichannel
Advertisement Nokia Siemens Networks, |
17.20 | Discussion |
17.30 | Break |
| Design, promotion & branding for mobile |
17.50 | Deutsche Welle mobile
services Martin Wojtaszek,
Product Manager Mobile Deutsche Welle, |
18.10 | Made for Alexandra Ohlsen, Head of Mobile Animation Content/Media Design
Producing Departments ifs international film school |
18.30 | MOBILEPOINTs as campaign option for media & communications companies Jens Raderschadt, Senior Project Manager Innovative Products Dep. Deutsche Post AG, Bonn Stefan Wolters, Executive Client Director Interone Worldwide, |
18.50 | Discussion |
| Eyes & Ears Special: "Winking eyes & pinching ears" |
| Host Alexander
Marchet, Head of On-Air Promotion SF, |
19.00 | Alex Brunner, Programme Promotion Editor SF, |
19.30 | End of the first day |
20.00 | Eyes & Ears Get together at the RheinRoxy |
09.30 | Get together |
09.45 | Host Andreas Seitz, |
09.55 | Welcome Prof. Manfred Becker, Chairman Eyes & Ears of Europe,
|
| Eyes & Ears Junior Highlights 2007 |
| Host Prof. Robert Rose, Professor for time-based media, Faculty of Design at Augsburg University of Applied Sciences |
10.00 | RFO – Regional television in Upper Bavaria Daniel Stock, |
10.20 | Sensisphere Benjamin Mayer, Martin Spengler, |
10.40 | My first real love song – a music video Claudia Lanzl, Stefan Leuchtenberg, |
11.00 | Discussion |
11.10 | Break |
| Fully conceived? – Integrated programme promotion |
11.30 | Life on Mars Jeff Conrad, Head of Design Red Bee Media, |
11.50 | Let's get ready to rumble – Boxing on RTL Susanne Mikulski, Writer RTL CREATION, Heiko Theuerkauf, Art Director Off-Air RTL CREATION, |
12.10 | ARTE's Summer of Love Henri L'Hostis, Head of Network Operations ARTE, Hildegard Wollbold, Programme Promotion Editor ARTE, |
12.30 | How campaigns should sound… Anselm C. Kreuzer, Freelance Composer & Musicologist, |
12.50 | Discussion |
13.00 | Lunch Break |
| New Looks? |
14.15 | new RTL Faces Ulli Schumacher,
Creative Director Design RTL CREATION, Ralf Lobeck,
Senior Art Director RTL CREATION, |
14.35 | MDR Design 2007: "It's
a beautiful way" Klaus W Schuntermann, Creative Director On-Air Design MDR Fernsehen, Sandra Kather, Consultant/Management Creative Director MDR Fernsehen, Guido Brancher, Development Executive Dream on, |
14.55 | Discussion |
15.05 | Break |
| Interactive design, promotion & branding |
15.25 | n-tv plus – Interactive
television Christoph Hammerschmidt, Director Marketing &
Communications n-tv, |
15.45 | Discovery Club – the
interactive community Lars Wagner, Channels Director Pay TV Discovery Beteiligungsgesellschaft, Munich Michael Mang, Head of Project DISCOVERY CLUB Discovery
Beteiligungsgesellschaft, |
16.05 | simpsonsmovie.com Marcel Mohaupt, Marketing Director 20th Century Fox of |
16.25 | Final discussion |
17.00 | End of the Eyes & Ears Conference 2007 – CREATION 07 |
Gallery
Press
Media release from 24 September 2007
Cologne, 09/24/07 – About 250 branch experts attended the 12th
Eyes & Ears Conference CREATION 07 in
Media release from 19 September 2007
Cologne, 09/19/07 – As a separate programme
event within the framework of the CREATION 07 – 12th Eyes & Ears Conference
in Cologne, the head of on-air promotion for Schweizer Fernsehen, Alexander
Marchet, will present an Eyes & Ears Special with Alex Brunner on Thursday
evening. more
Media release from 18 September 2007
Cologne,
Media release from 13 September 2007
Partners
Partners of the 12th Eyes & Ears Conference CREATION 07 were RTL CREATION, Super RTL, CRAXX Medienproduktion, Interone Worldwide, Nokia Siemens Networks, Avid and the City of Cologne.